My Cart

Close

MIRIAM ALDEN - BRUNETTE THE LABEL

Posted on
MEET MIRIAM: founder and creative director of Brunette The Label, she is the one that started it all! Miriam founded our sister company Brunette Showroom in 2009, and slowly grew her business from representing one brand to as many as ten at a time. She then created her first Brunette The Label sweatshirt in 2014, and the company has expanded organically ever since. Miriam is also an avid competitive equestrian rider and animal lover, with two beautiful horses Josephine and Beau, our favourite Brunette mascot Frederick the boxer, and the cuddliest cat Baguette! When she isn’t being a total boss babe at Brunette Headquarters, she is spending time with her husband, family and friends. Miriam has been able to succeed in the fashion business by always assuming positive intent, and treating her peers with kindness and respect. Keep reading to learn more about our founding babe and why we all look up to her.

Click HERE to shop Miriam's look!...

What does babes supporting babes mean to you? For me, Babes Supporting Babes is a lifestyle. It is where you choose to support others and help them grow without it being about yourself. It is the mentality that there is room enough for everyone, and to be proud and supportive of everyone’s different choices and not be judgmental. It is to remove jealousy or insecurity and not feel worried about competition but rather embrace and work together. Choosing to be kind.

If you could choose your nickname, what would it be? Babe- obviously ;) But mostly everyone calls me Mir

What is your spirit animal? My horse Josephine … or maybe a unicorn. But I gather strength from my horse. If you have a connection with a horse, there is almost nothing like that bond. So I guess Josephine and a unicorn are the same thing.

What is your proudest babe moment or achievement?  I would say my proudest moments are when I walk into my office, and the energy is positive, the team is happy and working together with love and care for their work and each other. Creating a positive environment where people love what they do is the most important part of my job. A big achievement would be when I left my job and started my showroom, or when I walked out of Nordstrom head office and they had purchased Brunette the Label the first season. But it’s the little day to day things that keep you going thru the hard times. The relationships I have with my team and my clients. And to be able to create an environment that is true to me, and my values. And to build a team that shares those same values. When I see someone I don’t know wearing Brunette the Label I get so excited I usually scream out loud and go ask them were they got it, and usually end up embarrassing myself. But seeing that someone chose to wear one of my pieces makes my heart melt.

What is the most unexpected thing you have in your purse or wallet? I think the most unexpected thing is when I CAN find my purse or wallet and haven’t left it somewhere random, or at an airport. Oh and maybe my horse’s passport.

Click HERE to visit the BABE SHOP!

Tell me about a time where you were faced with a situation that you could have been unkind, but chose to be a babe instead? I don’t want to say any particular situation as that wouldn’t be very “babe” of me, but I would say lately it would be the amount of new brands popping up with our styling, graphics and designs.  But I try my best to focus on myself and what we are doing, and not on the negativity. Also, I try to assume positive intent (something we use a lot within the office- thanks to Katherine for introducing that to me) and think that it really isn’t meant to hurt me, and that people are just doing their best. But every now and again it can be trying. 

What product would you seriously stockpile if you found out they weren’t selling anymore? Right now it would be the glossier balm, or their boy brow gel. Oh and also Latisse for my lashes.

If you had a yacht, what would be the name of it? Coming in Haute

What was the best piece piece of advice you received when you were first starting your career? Treat others as you wish to be treated, and leave people better than you found them. Don’t burn bridges as you never know when you will cross paths again with someone. Work hard and be kind. – Dads and Moms are great for advice.

What is the best piece of advice you have received now that you are in your career? Have a 5-year plan. A true written down plan for where you want to be, and work towards it even it it evolves, know where you are going. Also I recently spoke with a spiritual guide who told me that my intuitions and character judgment of others is completely accurate and to listen to that internal voice of who to trust, and who not to. I knew that, but sometimes you just need a little reassurance. Lastly, never lie to your banker, and listen to what your customers are truly asking you for.       

Red, white, or rose? I mean, all three… but if I had to pick one it’s red.

When I dance I look like….  I was told that I look like someone who is bouncing a basketball while I spin around. So I guess a Harlem globetrotter?

Who do you channel when you’re about to do something that scares you? Beyoncé. 100 percent. I think if Beyoncé can do what she does then I can do this.

What is your favorite destination to visit? Paris

What is your favorite meal to eat? Veggie Pho with peanut satay

What is the most fulfilling part of your career? The relationships I have with my team and my clients. And to be able to create an environment that is true to me, and my values.

Where is your favorite place to draw inspiration from? I always draw inspiration when I travel. I keep my eyes open and watch, and even colors of nature inspire me, and street style (Paris is the best for that!). But I think its also truly because it’s the only time I get time to myself to observe other than being hectic and running around. I have a calmer mind when I travel so I am more open to creativity and new ideas.

What is your guilty pleasure? Lipton Noodle soup in sweats watching The Devil Wears Prada

What quality are you working on yourself right now? Trying to de clutter my life, and I am trying to learn to meditate for a more peaceful mind.

What is the biggest hurdle you’ve had to overcome in business? Public speaking.

Coffee meeting or drinks meeting? Drinks 100%

If you’re going out for a cocktail you’d order… A bourbon sour, dirty vodka martini extra olives or an aperol spritz.

If you had unlimited budget for 2 hours shopping where would you go? Bergdorf Goodmans (right Donni?!) or Selfridges.

 What is your favorite movie? The Princess Bride or The Devil Wears Prada

Keep up with the Miriam on Instagram @miriamalden.
Introduction written by Lindsay Pearce
Photography by Ryan Pugsley.

Hello You!

Join our mailing list