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MEET NAOMI: Naomi White (aka Bambinay) is a London-based babe we met while visiting the city a few months ago! Naomi is a health and fitness communications specialist who also teaches spin classes at Boom Cycle. After working for several top London PR agencies focusing on fashion, fitness and lifestyle accounts, Naomi founded Naomi White Communications in December 2014, which specializes in the health and fitness sector. We sat down with her to learn all about how she got to where she is today, and what has helped her become the ultimate boss babe!  

Click HERE to shop Naomi's look!

What does babes supporting babes mean to you?

Women empowerment is something that means a lot to me, knowing that you’ve got women by your side championing what you do gives you the confidence and support to succeed and reach new highs you never thought were ever possible. This is something that’s really helped me as an independent business woman but also an instructor, seeing familiar faces in my class day in day out gives me life!

If you could choose your nickname, what would it be?

Bambinay - a very long story but it’s stuck ever since I first moved to London!

 What is your spirit animal?

A monkey!

What is your proudest babe moment or achievement? 

Taking a leap of faith and setting up my own business. Second to that would be making the final of the Women’s Health ‘The Body’ competition last year with 10 other babes!

 What is the most unexpected thing you have in your purse or wallet?

My friend’s boyfriends picture haha - It’s not like it sounds, it fell out of her purse in my bag!

 Tell us about a time where you were faced with a situation that you could have been unkind, but chose to be a babe instead?

I get faced with situations like this on a daily basis, it’s all part of being a PR…sometimes you have to bite your tongue and accept you have to be the bigger person. Kindness is king! 

What product would you seriously stockpile if you found out they weren’t selling anymore?

Laura Mercier tinted moisturizer, this product gives me life!

If you had a yacht, what would be the name of it?

I wouldn’t, I get sea sick!

What was the best piece of advice you received when you were first starting your career?

Every mistake is a lesson learnt.

 What is the best piece of advice you have received now that you are in your career?

Follow your own path, do what makes you happy and enjoy the process!

Click  HERE to visit the BABE SHOP!

Red, white, or rose?

Red- Malbec

When I dance I look like…. 

Phoebe from friends

Who do you channel when you’re about to do something that scares you?

My sister, she inspires me in so many ways especially when things get tough or when I have to make a decision.

What is your favorite destination to visit?

Atlanta to visit family or Dubai for guaranteed sunshine!

What is your favorite meal to eat? 

Spaghetti Bolognese or roast dinner

What is the most fulfilling part of your career?

Doing something I love and never knowing what’s coming next!

 Where is your favorite place to draw inspiration from?

Everywhere, I like to walk to find inspiration…. always take time to look up from your phone otherwise you miss so many opportunities in life.

What is your guilty pleasure?

McDonalds coke, if you know, you know!

What quality are you working on yourself right now?

To be less stressed.

What is the biggest hurdle you’ve had to overcome in business?

I am fortunate enough that nothing major has gone wrong (touch wood) my biggest hurdle would be the fact I had to self teach everything from tax return to the day to day running of my business

Coffee meeting or drinks meeting?

Coffee (I am secretly old!)

 If you’re going out for a cocktail you’d order…


If you had unlimited budget for 2 hours shopping where would you go?

Selfridges or Harrods then you’ve got everything at your feet!

What is your favorite movie?

The Holiday or Bridget Jones

Keep up with Mimi online at & on Instagram at @bambi_nay.
Introduction written by Lindsay Pearce
Photography by Ryan Pugsley.

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