MEET SHANNON: Introducing Shannon Heth - founder and president of Milk Creative Communications and mother of two beautiful little boys. Milk is a Vancouver-based communications agency specializing in media relations, digital marketing, social media, experimental events and influencer relations. After living in New York City and handling public relations for a multitude of businesses, Shannon made the decision to move to Vancouver and open her own agency. Milk quickly became recognized as a leading media firm in the city with a variety of clients, including top wineries and restaurants. We recently had the opportunity to work with Shannon and her talented team of babes when creating our limited-edition Pinot Please Crew in collaboration with Meiomi Wines. We witnessed firsthand the truly incredible media and marketing capabilities that Shannon has, and are so thankful for Milk's continuous support of Brunette.
What does babes supporting babes mean to you?
Now more than ever, babes supporting babes means taking the time to listen to women’s stories and providing opportunities to empower female voices.
Do you have a life mantra/motto that you live by?
Say yes and figure it out later.
What is your spirit animal?
The spirit animal quiz I just took to answer this question says that it’s the butterfly, which is ironic because I’m terrified of bugs.
What is your proudest babe moment or achievement?
Milk was voted Best PR firm in Vancouver a couple of years ago and that was pretty cool; particularly since we had just rebranded the company and I wasn’t sure if anyone really knew who we were! Honestly, every time I meet someone and tell them the name of the agency and they say “oh, I’ve heard of you guys” I pretty much burst at the seams.
What is your most used app?
Sorry I don’t have a better answer than this but: Instagram.
What product would you seriously stockpile if you found out they weren’t selling anymore?
Coffee and concealer.
What emoji best describes you?
The dancing lady. Girl looks like fun and she’s dressed to the nines. 💃
Who should EVERYONE be following right now?
When I dance I look like….
I wish I looked like the dancing lady but I look more like Elaine from Seinfeld.
What is your go-to karaoke song?
Tell us about a Babe who has supported you?
My friend Kim Peacock has given me incredible support through the years. She’s always just a phone call away whether I need to discuss business, staffing or communications hurdles. We’ve become close friends and I value our friendship and her insight and outlook on life. I also want to give a shout out to fellow babe lister Rebecca Tay. She’s a dear friend and confidante and I am blessed to have her in my life.
What motivated you to start your own business?
My business sort of grew with me and I with it. There was no real design to the process, it was very organic.
How would you describe your personal style?
New York street style with some Parisian flair.
What’s your favourite thing about living in Vancouver?
Warm October days, Wreck Beach, forest bathing.
What is the most fulfilling part of your career?
Working with incredible partners and people from all over the world.
What inspired you to start pursuing the media industry?
I’ve always loved writing and telling stories. I graduated with a major in history and a minor in art history so the concept of storytelling through visuals and capturing a moment runs fairly deep.
What is your guilty pleasure?
Time alone (I’m a mom). Also Doritos.
What quality are you working on yourself right now?
What is the biggest hurdle you’ve had to overcome in business?
I’ve been fortunate enough to hire some really great people and I feel (I hope) that I’ve helped to nurture their careers. It’s hard when these people move on because I’m someone who becomes very attached. Learning to accept that the only constant is change was a big deal for me. Now when people move on (and they all do, eventually) I take pride in what I was able to offer them. It’s become a great motivator for me: I want to provide as much guidance and opportunity for growth to my staff as I can.
What advice do you have for those trying to break into your industry?
Go out, meet people, make connections. Push yourself to strike up conversations with strangers. The last time I was in New York I started chatting with a very nice fellow next to me at bar, just casual friendly conversation and it turned out he was the director of Good Morning America. Don’t think you can achieve your goals sitting behind a screen.