Trevor Patterson is the founder of Landeau, a premium and luxurious online rose delivery service. After completing postgraduate studies in Entrepreneurship and Innovation at the prestigious London College of Fashion, Trevor returned to Canada to launch Landeau.
In the short four years since launching Landeau in Vancouver, B.C., in 2014, Trevor has expanded his business to Toronto, Chicago, Seattle, San Francisco, Paris, NYC, LA, DC, Atlanta, and Portland. Landeau separates itself from the competition both locally and internationally, by looking at the process of ordering flowers from a unique and modern perspective.
What does babes supporting babes mean to you?
I love this philosophy. I think we can all have a tendency to be a little too competitive in so many areas of life, whether it’s professional, in relationships, or physical appearance. Babes supporting babes flips the script on that and reminds us to see other people’s success as a source of inspiration, rather than jealousy or competition.
What’s your spirit animal?
It really depends on the day…a sloth/cheetah/unicorn hybrid.
What’s your proudest babe moment or achievement?
Our most recent accomplishment at Landeau is that we’re now available in 10 cities across Canada, the US and Europe. When I allow myself a moment to sit back and think about that, I’m definitely proud.
What’s the most unexpected thing you have in your wallet?
A Costco membership card.
Tell us about a time where you were faced with a situation that you could have been unkind, but chose to be a babe instead?
Every day. There are definitely exceptions, but I’ve gotten a lot better at not hitting “send” on that sassy email, and appreciating that the process of writing it is what’s therapeutic. No good will come from hitting send.
What product would you seriously stockpile if you found out they weren’t selling anymore?
If you had a yacht, what would be the name of it?
Whispering Angel.
What was the best piece of advice you received when you were first starting your career?
Leap and the net will appear.
What’s the best piece of advice you’ve received now that you are in your career?
Keep it simple.
Red, white, or rose?
Come on now. Rosé.
When I dance I look like….
I might injure someone.
Who do you channel when you’re about to do something that scares you?
Madonna circa her 1990 Blonde Ambition tour.
What’s your favorite destination to visit?
Anywhere new. There is no better feeling than stepping out of the airport in a place I’ve never been. Preferably warm.
What’s your favorite meal to eat?
Hamburgers are a constant struggle. No tomato, extra pickle.
What’s the most fulfilling part of your career?
Our customers have such an emotional connection to what we do. Although I don’t get to deliver bouquets as often these days, the simplicity of seeing someone’s reaction to receiving Landeau is something I’ll always cherish — it never gets old.
Where’s your favourite place to draw inspiration from?
Ok, so besides the world wide web, I’m always inspired by wandering around when I travel. Cliché, but for good reason.
What’s your guilty pleasure?
Potato chips and expensive fragrances.
What quality are you working on yourself right now?
For the first time in ages, I’ve committed to seeing a trainer once a week, along with the weekly workouts that he makes me do. It’s an indulgence, for sure, but it’s created structure that I would never be able to create on my own.
What’s the biggest hurdle you’ve had to overcome in business?
Self-doubt and focus. As a business grows, your role constantly evolves into areas that are outside of your comfort zone. When the sky’s the limit, it can be difficult to commit to a set of specific goals.
Coffee meeting or drinks meeting?
I love taking a walk, with coffee. Then it doesn’t feel like a meeting.
If you’re going out for a cocktail you’d order…
Dirty Hendrick’s martini with olives.
If you had unlimited budget for 2 hours of shopping where would you go?
What’s your favourite movie?
La Grande Bellezza (The Great Beauty)
Click here to visit The Babe Shop!
Keep up with Trevor on Instagram @givelandeau.
Introduction written by Lindsay Pearce.
Photography by Ryan Pugsley.