MEET TREVOR: Trevor Patterson is a local Vancouver entrepreneur and founder of premium and luxurious online rose delivery service - Landeau. After completing postgraduate studies in Entrepreneurship + Innovation at the prestigious London College of Fashion, Trevor returned home to launch Landeau. Inspired by his international travels, Trevor created a brand that interprets classic European archetypes in a modern light. In the short 4 years since launching in Vancouver in 2014, Trevor has now expanded his business to Toronto, Chicago, Seattle, San Francisco, Paris, NYC, LA, DC, Atlanta, and Portland. Landeau separates itself from the competition both locally and internationally, by looking at the process of ordering flowers from a unique and modern perspective.
What does babes supporting babes mean to you?
I love this philosophy - I think we can all have a tendency to be a little too competitive in so many areas of life - whether it’s professional, relationships, or physical appearance. Babes supporting babes flips the script on that and reminds us to see other’s success as a source of inspiration, rather than jealousy or competition.
What is your spirit animal?
This really depends on the day - Sloth/Cheetah/Unicorn hybrid.
What is your proudest babe moment or achievement?
Our most recent accomplishment at Landeau is that we’re now available in 10 cities across Canada, the US and Europe. When I allow myself a moment to sit back and think about that, i’m definitely proud about that.
What is the most unexpected thing you have in your purse or wallet?
A Costco membership card.
Tell us about a time where you were faced with a situation that you could have been unkind, but chose to be a babe instead?
Every. Day. There are definitely exceptions, but I’ve gotten a lot better at not hitting “send” on that sassy email, and appreciating that the process of writing it is what is therapeutic. No good will come from hitting send.
What product would you seriously stockpile if you found out they weren’t selling anymore?
If you had a yacht, what would be the name of it?
What was the best piece of advice you received when you were first starting your career?
Leap and the net will appear.
What is the best piece of advice you have received now that you are in your career?
Keep it simple.
Red, white, or rose?
Come on now. Rosé
When I dance I look like….
I might injure someone.
Who do you channel when you’re about to do something that scares you?
What is your favorite destination to visit?
Anywhere new. There is no better feeling than stepping out of the airport in a place I’ve never been. Preferably warm.
What is your favorite meal to eat?
Hamburgers are a constant struggle. No tomato, extra pickle.
What is the most fulfilling part of your career?
Our customers have such an emotional connection to what we do. Although I don’t get to deliver bouquets as often these days, the simplicity of seeing someone’s reaction to receiving Landeau is something I’ll always cherish - it never gets old.
Where is your favorite place to draw inspiration from?
Ok, so besides the world wide web, I’m always inspired by wandering around when i travel. Cliché, but for good reason.
What is your guilty pleasure?
Potato chips and expensive fragrances.
What quality are you working on yourself right now?
For the first time in ages, I’ve committed to seeing a trainer once a week, along with the weekly workouts that he makes me do. It’s an indulgence, for sure, but it’s created structure that I would just never be able to create on my own.
What is the biggest hurdle you’ve had to overcome in business?
Self-doubt, and focus. As a business grows, your role constantly evolves into areas that are outside of your comfort zone. When the sky’s the limit, it can be difficult to commit to a set of specific goals.
Coffee meeting or drinks meeting?
I love taking a walk, with coffee - then it doesn’t feel like a meeting.
If you’re going out for a cocktail you’d order…
Dirty Hendrick’s martini with olives.
If you had unlimited budget for 2 hours shopping where would you go?
Liberty, in London
What is your favorite movie?
La Grande Bellezza (The Great Beauty)