"The company, which popularized the appearance of wearing “Brunette,” “Blonde,” “Redhead,” and other assorted slogans on one’s garments, is celebrated for creating casual pieces that embrace the idea of creating a community surrounding fun fashion."
"The first drop was very much 50 per cent Brunette and 50 per cent Juicy but with a retro feel. This season we wanted it to be more of something neither brand has done before while still remaining true to the natural heritage of both brands."
"Miriam is a big believer in establishing a supportive environment for other women and has created the slogan and movement “Babes Supporting Babes” within the label, a movement focused on, you guessed it, women lifting up other women."
"Known for their bold casual wear that includes slogan tees and hoodies, their brand of fun pieces have been featured on Gwyneth Paltrow’s lifestyle site Goop, as well as on celebrities like Jillian Harris. "
" Since its inception, the female-owned brand has collaborated with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop. Plus, on International Women’s Day, the brand is donating 100% of online sales to the charity One Girl Can"
""To us, 'Babes supporting Babes' is about collaboration over competition, and always making room to grow together. It is choosing to take yourself out of the equation and always choosing to support one another,""
"We have gone from 12 sweatshirts to over 700 retailers, including majors such as Nordstrom and Myer in Australia. We’ve established amazing band collaborations with groups such as Goop and The Coveteur, as well as our own retail flagship store in Vancouver. Needless to say there has been a steep learning curve."
"Brunette the Label has partnered with Juicy Couture on a limited-edition collaboration. The 10-piece collection of stylish sweatshirts and sweatpants pairs Brunette’s most popular styles, such as its brunette, blonde and redhead motifs, with Juicy Couture’s signature font and styles such as a pink velour tracksuit."
Vancouver's One Girl Can marks International Day of the Girl
- October 07, 2019
"Miriam Alden, Brunette’s CEO and creative director, who tells FASHION, “My pink velour Juicy tracksuit was the first big purchase I made, and I always felt so confident wearing it. Now, years later one of my biggest goals as a creative director is to create a community with my brand that creates those same feelings I had back then. And that is of course why we had to include a pink velour tracksuit as a part of the Brunette x Juicy collaboration.”"
"On what it means for her as a Canadian designer to be tapped for a collaboration of this scale, Alden said, “I couldn’t feel more proud to be a Canadian designer collaborating with such an iconic brand as Juicy Couture. Especially one that is such a leader in a similar fashion space to Brunette the Label."
"Back by popular demand for the second year now, Canadian designer Brunette The Label is launching their super cute, limited-edition PINOT PLEASE sweater for their fall collection, inspired by Meiomi Pinot Noir."
"If you don’t already know Brunette the Label, the Canadian brand that launched the famous Babes supporting Babes quote, we are here to make help you discover it! The brand, led by Miriam Alden, creates items that highlight positive quotes and phrases. "
"For Brunette The Label and its ‘Babes Supporting Babes’ movement, Meiomi Winemaker, Melissa Stackhouse, represents the ultimate ‘babe’ forging ahead in an industry dominated by men. PINOT PLEASE fuses different expressions of West-Coast cool, taking Meiomi’s style, grace and elegance from the glass into your closet."
"Knowing there is a large community of Pinot Noir drinkers, we wanted to build on that momentum with something unexpected. It was a natural fit to work with Brunette The Label, which is known for its witty, wine-inspired products."
"In celebration of Earth Day, the Saltwater Collective is teaming up with Vancouver’s Brunette the Label for a Sip & Shop event on Thursday (April 19) from 6 to 8 p.m. at the Brunette flagship store in Chinatown "
"Vancouver’s Brunette The Label just launched a spring 2018 collection inspired by warm dusty rose colours and embroidered details, which will be on display along with their beloved loungewear classics. "
"Another local success story, Vancouver’s Brunette the Label is best known for its cheeky graphic pullovers and Ts, which are adorned with words like “This wine is making me awesome”, “Rosé okay”, “Babes supporting babes”"
"These clever and cozy printed crewneck sweatshirts are owned by Vancouver fashionista Miriam Alden, who created them for a trade show to promote her showroom of the same name. They were a hit and Brunette the Label was born. "
"Local Vancouver brand, Brunette the Label has officially opened the doors to its first flagship store on Union Street in Chinatown. This is the brand’s first stand-alone store, expanding its outlet from online and other retailers."
"Vancouver Miriam Alden’s Brunette the Label has blossomed from slogan shirts to a full collection. With it’s removable pink shearling label collar, the Florence vegan leather moto jacket is a spot-on gift for any tough-and-tender lady—you can have it plain or with “blonde” or “brunette” back patch. Did we mention it’s vegan?""
" Of her business moniker, Alden says, “I wanted to differentiate myself. I figured if people didn’t remember me [when] I was very new to the business, they’d remember that I was the tall girl with dark brown hair.”"
"Miriam Alden, the scion of a newspaper-publishing clan who sensibly launched a garment-biz agency and later the Brunette fashion designing-manufacturing firm, had young men and women model T-shirts emblazoned Brunette or Blonde."
"Just how powerful is Gwyneth Paltrow’s approval? According to Miriam Alden, the answer is very. Alden, the founder of the Vancouver-based womenswear brand Brunette the Label, found out just how good a nod from the GOOP editor could be for business after the actress recommended one of the local label’s designs."
"BRUNETTE the Label is every babe’s dream line – cozy fashion with cheeky sayings like “Babes Who Brunch”, “Fries Before Guys,” and the effortlessly cool “Brunette” and “Blonde” boyfriend fit sweaters. "
"Her statement sweatshirts are as cozy as they are cool and we just can’t get enough of the cheeky quotes. Try as hard as we might, we can’t pick a favourite- however, the newest crews are in heavy rotation in our fall wardrobes. "