"We chat about Miriam’s career path, the ups and downs of running a fashion label, and why she prioritizes helping lift up other girlbosses."

"The brand’s 1981 Collection includes pieces inspired by vintage fashion, so lovers of the ’80s will have to grab this one."

"Miriam is a big believer in establishing a supportive environment for other women and has created the slogan and movement “Babes Supporting Babes” within the label, a movement focused on, you guessed it, women lifting up other women."

"Channel your inner Paris Hilton with this nostalgic set. Vancouver-based Brunette the Label and Juicy Couture teamed up to create this matching sweatsuit."

"Wearability—and an inclusive, positive mindset—are the ethos at the core of the brand. "

"Known for their bold casual wear that includes slogan tees and hoodies, their brand of fun pieces have been featured on Gwyneth Paltrow’s lifestyle site Goop, as well as on celebrities like Jillian Harris. "

"100 per cent of online proceeds from Brunette the Label will go toward the charity One Girl Can."

" Since its inception, the female-owned brand has collaborated with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop. Plus, on International Women’s Day, the brand is donating 100% of online sales to the charity One Girl Can"

"This, after all, is a woman who fiercely believes in supporting and empowering those around her. It’s a mentality, she learned from a young age through her close-knit family. "

"This teddy jacket from Canadian brand Brunette The Label is one of the coziest we've seen this season."

""To us, 'Babes supporting Babes' is about collaboration over competition, and always making room to grow together. It is choosing to take yourself out of the equation and always choosing to support one another,""

"We have gone from 12 sweatshirts to over 700 retailers, including majors such as Nordstrom and Myer in Australia. We’ve established amazing band collaborations with groups such as Goop and The Coveteur, as well as our own retail flagship store in Vancouver. Needless to say there has been a steep learning curve."

"After spending years at trunk and pop-up shops, Gwyneth Paltrow's ‘goop’ lifestyle brand featured Brunette in 2014, and the label took off. Now, Alden runs the company as CEO and Creative Director. "

"Brunette the Label has partnered with Juicy Couture on a limited-edition collaboration. The 10-piece collection of stylish sweatshirts and sweatpants pairs Brunette’s most popular styles, such as its brunette, blonde and redhead motifs, with Juicy Couture’s signature font and styles such as a pink velour tracksuit."

"This brand is all about lifting women up, and that makes any of their pieces a great gift for the special ladies in your life."

"Every purchase at this online shop includes a charitable donation to your pick of one of Shop NK's selected causes "

"Vancouver-based powerhouse Brunette the Label revealed it’s first major collab with global lifestyle brand Juicy Couture "

"A holiday look isn’t complete without something rhinestone-embellished."

"Brunette the Label is a brand for everyone, regardless of if a person gravitates towards designer labels and loves fashion or if they just wanted something comfy and cute. "

"Juicy launched a fun collaboration with popular (and very Instagrammed) Canadian brand Brunette The Label that made its debut this fall at Vancouver Fashion Week and is now available to shop."

"Vancouver Fashion Week serves up a noteworthy debut on Thursday as Brunette the Label takes to the runway to unveil its first collaboration with Juicy Couture."

"Brunette the Label is selling a limited-edition campaign T-shirt, with proceeds going directly to One Girl Can."

"Miriam Alden, Brunette’s CEO and creative director, who tells FASHION, “My pink velour Juicy tracksuit was the first big purchase I made, and I always felt so confident wearing it. Now, years later one of my biggest goals as a creative director is to create a community with my brand that creates those same feelings I had back then. And that is of course why we had to include a pink velour tracksuit as a part of the Brunette x Juicy collaboration.”"

"On what it means for her as a Canadian designer to be tapped for a collaboration of this scale, Alden said, “I couldn’t feel more proud to be a Canadian designer collaborating with such an iconic brand as Juicy Couture. Especially one that is such a leader in a similar fashion space to Brunette the Label."

"Canadian brand Brunette has teamed up with US giant Juicy Couture on a new limited-edition collection that will drop in stores and online across the US and Canada next month."

"Stylist Erica Wark brought some looks to highlight some of Canada’s top fashion brands and designers, just in time for Canada Day."

"Vancouver-based powerhouse Brunette The Label just presented their Fall/Winter 2019 collection at Vancouver Fashion Week, marking the designer’s first runway show in five years."

"Back by popular demand for the second year now, Canadian designer Brunette The Label is launching their super cute, limited-edition PINOT PLEASE sweater for their fall collection, inspired by Meiomi Pinot Noir."

"Make a sartorial statement that can't be missed with a fun, all-over logo or slogan sweater like this Hey Babe knit from the Vancouver-based brand Brunette the Label. "

"The burgundy-hued sweater features the quirky statement in an eye-catching red foil to add a little sparkle and shine to any wintertime ensemble."

"And thanks to Brunette the Label your search is over, as their coveted collections have become synonymous with a comfortable style that’s all about staying chic."

"Plush embroidered sleep masks that echo the brand's classic hair-colour-labelled apparel block out light to ensure you get high-q"

"If you don’t already know Brunette the Label, the Canadian brand that launched the famous Babes supporting Babes quote, we are here to make help you discover it! The brand, led by Miriam Alden, creates items that highlight positive quotes and phrases. "

"For Brunette The Label and its ‘Babes Supporting Babes’ movement, Meiomi Winemaker, Melissa Stackhouse, represents the ultimate ‘babe’ forging ahead in an industry dominated by men. PINOT PLEASE fuses different expressions of West-Coast cool, taking Meiomi’s style, grace and elegance from the glass into your closet."

"Knowing there is a large community of Pinot Noir drinkers, we wanted to build on that momentum with something unexpected. It was a natural fit to work with Brunette The Label, which is known for its witty, wine-inspired products."

"Meiomi has recently partnered with Brunette the Label to create a limited edition Pinot Please sweatshirt, so you can sip in style this upcoming National Pinot Noir Day."

"the female-founded Brunette, which is known to support other women-led brands. (The label frequently hosts pop-ups by other local entrepreneurs at its Chinatown flagship.)"

"Adorable shorts that are festival-worthy and comfortable? Yes, we've found them and you'll want to live in these all summer long. "

"Brunette the Label is treating us to a summer collection that's rife with lovely lavender versions of some of its best selling crews."

" Sweet sweater This pretty pink sweater from the Vancouver-based brand Brunette the Label is oh-so comfortable — not to mention Instagram-able."

"This, after all, is a woman who fiercely believes in supporting and empowering those around her. It’s a mentality, she learned from a young age through her close-knit family. "

"Brunette the Label's flagship store is a bright, warm, fun, and inviting space that welcomes all of the babes."

" Brunette the Label in Chinatown, where the stylish athleisure wear, emblazoned with your haircolor or catchphrases such as "Hey Babe," is Goop-approved."

"Although simple, the fashionable sweatshirts with bold lettering won over peoples hearts. Their mission - "Uplift all babes, all day, EVERYDAY." "

"Brunette the Label’s “Coffee Now Please” sweatshirt is hilarious, relatable and possibly tear-inducing, but in the most appreciative of ways."

"Sisterly love. The Blonde and Brunette editions (not to mention, Rosé Okay) are Vancouverite staples, and now Brunette the Label is treating us to another cosy crew!"

"In celebration of Earth Day, the Saltwater Collective is teaming up with Vancouver’s Brunette the Label for a Sip & Shop event on Thursday (April 19) from 6 to 8 p.m. at the Brunette flagship store in Chinatown "

"Vancouver’s Brunette The Label just launched a spring 2018 collection inspired by warm dusty rose colours and embroidered details, which will be on display along with their beloved loungewear classics. "

"This cute crew neck from BRUNETTE The Label is exactly what you need to stay chic and motivated while slaying!"

"Alden’s idea was to create an inclusive fashion line tailored to everyone from fashionistas to those seeking a casual look, providing an “unintimidating version of fashion.”"

"If you’re already a big fan of the Brunette and Blonde-emblazoned collections from the local line Brunette the Label, then you’re going to love these cute sock sets from the brand."

"One of our fave Vancouver-based brands, Brunette the Label, inspires us with their message of ‘babes inspiring babes’, and their support of positive conversation and collaboration amongst women."

"They post engaging images around the themes of girlfriends and female empowerment, which are consistent with their brand mantras: “We Are All Babes” and “Babes Supporting Babes”. "

"The BRUNETTE the Label Boss Babe Lounge Sweatshirt ($79) isn't subtle, and will go with everything from your favorite denim to track pants."

"For pretty pics and cute clothes that you want to get your hands on, follow Brunette the Label. Founded by Miriam Alden, this Vancouver based-brand is one to watch (and wear). "

"Authenticity above anything else is the business mantra of Miriam Alden, a.k.a. the Boss Babe."

"Miriam has created a community and culture of women empowerment. Babes supporting babes is the foundation of inspiring, elevating, strengthening each other to be the best version of ourselves."

"Flirty sweatpants and hoodies by Brunette The Label, emblazoned with clever sayings such as Rose Okay. "

"Their trademark crew neck sweatshirt bearing either BLONDE or BRUNETTE made social media headlines as it has been worn by social media gurus and bloggers from all over."

"Another local success story, Vancouver’s Brunette the Label is best known for its cheeky graphic pullovers and Ts, which are adorned with words like “This wine is making me awesome”, “Rosé okay”, “Babes supporting babes”"

"Miriam Alden is a creative mastermind. Not only is she the founder and creative director of Brunette The Label, but also founded sister company Brunette Showroom in 2009. "

"Brunette The Label out of Vancouver is a fun and fearless company offering up bold and sassy sayings on numerous accessories and clothing items. "

"These clever and cozy printed crewneck sweatshirts are owned by Vancouver fashionista Miriam Alden, who created them for a trade show to promote her showroom of the same name. They were a hit and Brunette the Label was born. "

"Local Vancouver brand, Brunette the Label has officially opened the doors to its first flagship store on Union Street in Chinatown. This is the brand’s first stand-alone store, expanding its outlet from online and other retailers."

"Vancouver Miriam Alden’s Brunette the Label has blossomed from slogan shirts to a full collection. With it’s removable pink shearling label collar, the Florence vegan leather moto jacket is a spot-on gift for any tough-and-tender lady—you can have it plain or with “blonde” or “brunette” back patch. Did we mention it’s vegan?""

" Fashion firecracker Miriam Alden recently sent her brand of cheekily-phrased sweatshirts and on-trend threads down the runway at Vancouver Fashion Week earlier this month."

" Of her business moniker, Alden says, “I wanted to differentiate myself. I figured if people didn’t remember me [when] I was very new to the business, they’d remember that I was the tall girl with dark brown hair.”"

"Miriam Alden, the scion of a newspaper-publishing clan who sensibly launched a garment-biz agency and later the Brunette fashion designing-manufacturing firm, had young men and women model T-shirts emblazoned Brunette or Blonde."

"Just how powerful is Gwyneth Paltrow’s approval? According to Miriam Alden, the answer is very. Alden, the founder of the Vancouver-based womenswear brand Brunette the Label, found out just how good a nod from the GOOP editor could be for business after the actress recommended one of the local label’s designs."

"BRUNETTE the Label is every babe’s dream line – cozy fashion with cheeky sayings like “Babes Who Brunch”, “Fries Before Guys,” and the effortlessly cool “Brunette” and “Blonde” boyfriend fit sweaters. "

"Their Brunette The Label Collection currently features gorgeous vegan leather jackets and chic winter weather sweaters that you absolutely have to get your hands on."

"The “Coffee Now” mug from Vancouver-based brand Brunette the Label gets the best of both worlds by featuring a sassy saying in an oh-so-shareable white-and-black mug"

"We’re in love with this piece from local clothing company Brunette The Label. Perfect for a mama that likes her coffee how she likes her fashion statements – bold and strong! "

"Since 2015, this Vancouver-based brand has been making it their mission to ensure you have something awesome to wear while you’re out, about and straight up nailing this whole thing called life. "

"Her statement sweatshirts are as cozy as they are cool and we just can’t get enough of the cheeky quotes. Try as hard as we might, we can’t pick a favourite- however, the newest crews are in heavy rotation in our fall wardrobes. "

"From “Babes Who Brunch” to “Fries Before Guys,” Brunette the Label has girls fawning over their tongue and cheek attire. "

"Among the bestsellers are the crew sweatshirts from Vancouver’s Brunette the Label, featuring cheeky sayings (“This Wine is Making Me Awesome”) and the Roll Call homage to supermodels."

" I do suggest learning from someone whom you look up to as both a businessperson, and a human being. The moment you think you know everything, you realize you have a lot to learn. You can learn something from everyone… so always keep your ears and eyes open."