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"Two female-founded Canadian brands, Smash + Tess and Brunette the Label, have collaborated to create a new romper style that has a ski suit silhouette "
A Cozy Smash + Tess Collab with Brunette the Label And More Fashion News
Fashion Magazine - January 09, 2021
"The Vancouver brand offers us essential cocoons."
Fashion: 10 brands of loungewear we love
Elle Quebec - January 07, 2021
"The company, which popularized the appearance of wearing “Brunette,” “Blonde,” “Redhead,” and other assorted slogans on one’s garments, is celebrated for creating casual pieces that embrace the idea of creating a community surrounding fun fashion."
Local love: 16 fabulous gift ideas from B.C. brands, makers.
Vancouver Sun - November 23, 2020
"Vancouver-based Brunette The Label is know for its cool emblematic athleisure and accessories."
31 Gifts to Buy From Canadian Brands and Small Businesses
Fashion - November 20, 2020
"This homegrown brand has gone on to become a social media sensation. Embrace the 2000’s with their throwback-inspired “Varsity Crown Crest” sweatshirt "
17 holiday gifts from Vancouver based companies we love
Daily Hive - November 15, 2020
Fall's Best Loungewear Sets From Canadian Brands
Flare - October 06, 2020
"This cool emerald green ensemble proves that wearing a sweatsuit can be elevated."
Style File: Sweet sweatsuits
Vancouver Sun - September 02, 2020
"The first drop was very much 50 per cent Brunette and 50 per cent Juicy but with a retro feel. This season we wanted it to be more of something neither brand has done before while still remaining true to the natural heritage of both brands."
The Second Brunette x Juicy Couture Collaboration is Here – And It’s Oh-So Good
Fashion - August 28, 2020
"Summer’s most delightful trend—hair clips—just got even better. "
The Kit - August 14, 2020
"We chat about Miriam’s career path, the ups and downs of running a fashion label, and why she prioritizes helping lift up other girlbosses."
What’s Her Secret: Miriam Alden
29 Secrets - May 27, 2020
"The brand’s 1981 Collection includes pieces inspired by vintage fashion, so lovers of the ’80s will have to grab this one."
10 Activewear Sets To Motivate You To Workout From Home
Style Democracy - May 21, 2020
"Miriam is a big believer in establishing a supportive environment for other women and has created the slogan and movement “Babes Supporting Babes” within the label, a movement focused on, you guessed it, women lifting up other women."
Miriam Alden, CEO of BRUNETTE The Label, on Entrepreneurship And ‘Babes Supporting Babes’
Beyond Fashion Magazine - April 03, 2020
"Channel your inner Paris Hilton with this nostalgic set. Vancouver-based Brunette the Label and Juicy Couture teamed up to create this matching sweatsuit."
10 Stylish Sweatsuits To Keep You Comfy All Day Long
Style Democracy - April 01, 2020
"Wearability—and an inclusive, positive mindset—are the ethos at the core of the brand. "
BRUNETTE The Label: Comfy West Coast Gear to Wear Right Now
Nuvo - April 01, 2020
18 Denim Jackets That Are Perfect For Spring
Chatelaine - March 30, 2020
"Known for their bold casual wear that includes slogan tees and hoodies, their brand of fun pieces have been featured on Gwyneth Paltrow’s lifestyle site Goop, as well as on celebrities like Jillian Harris. "
9 women-owned Canadian brands to shop ahead of International Women's Day
Yahoo Style - March 06, 2020
"100 per cent of online proceeds from Brunette the Label will go toward the charity One Girl Can."
11 Brands to Shop in Support of International Women’s Day 2020
Fashion Magazine - March 06, 2020
" Since its inception, the female-owned brand has collaborated with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop. Plus, on International Women’s Day, the brand is donating 100% of online sales to the charity One Girl Can"
11 Female Owned Canadian Businesses To Support
Style Democracy - March 05, 2020
"This, after all, is a woman who fiercely believes in supporting and empowering those around her. It’s a mentality, she learned from a young age through her close-knit family. "
The bold Brunette: Vancouver entrepreneur building an empire, one sweatshirt at a time
Vancouver Sun - June 14, 2018
"This teddy jacket from Canadian brand Brunette The Label is one of the coziest we've seen this season."
The best Black Friday and Cyber Monday fashion sales
Daily Mail - November 29, 2019
""To us, 'Babes supporting Babes' is about collaboration over competition, and always making room to grow together. It is choosing to take yourself out of the equation and always choosing to support one another,""
'Pinot, Please': Brunette the Label has the sweater for you on #PinotNoirDay
Work From Home
"We have gone from 12 sweatshirts to over 700 retailers, including majors such as Nordstrom and Myer in Australia. We’ve established amazing band collaborations with groups such as Goop and The Coveteur, as well as our own retail flagship store in Vancouver. Needless to say there has been a steep learning curve."
Miriam Alden And Brunette The Label: Babes Supporting Babes, Empowering Leisurewear, And Why Positive Culture Always Wins
Noelle Floyd - April 13, 2019
"After spending years at trunk and pop-up shops, Gwyneth Paltrow's ‘goop’ lifestyle brand featured Brunette in 2014, and the label took off. Now, Alden runs the company as CEO and Creative Director. "
Canada's 'Brunette the Label' Collaborates with Juicy Couture for Limited-Edition Fashion Line
Retail Insider - October 25, 2019
"Brunette the Label has partnered with Juicy Couture on a limited-edition collaboration. The 10-piece collection of stylish sweatshirts and sweatpants pairs Brunette’s most popular styles, such as its brunette, blonde and redhead motifs, with Juicy Couture’s signature font and styles such as a pink velour tracksuit."
Style news
The Globe and Mail - October 31, 2019
"This brand is all about lifting women up, and that makes any of their pieces a great gift for the special ladies in your life."
25 Gifts That Give Back This Holiday Season
Flare - December 06, 2019
"Every purchase at this online shop includes a charitable donation to your pick of one of Shop NK's selected causes "
10 stylish Canadian gifts that give back
CBC - December 04, 2019
"Vancouver-based powerhouse Brunette the Label revealed it’s first major collab with global lifestyle brand Juicy Couture "
10 Of The Most Popular Collabs That Dropped In 2019
Style Democracy - December 10, 2019
"A holiday look isn’t complete without something rhinestone-embellished."
Secret Santa Gifts Under $50
Elle Canada - November 17, 2019
"Brunette the Label is a brand for everyone, regardless of if a person gravitates towards designer labels and loves fashion or if they just wanted something comfy and cute. "
How Miriam Alden, CEO of Brunette the Label, is Creating a Brand of Support and Inclusivity
Bay Street Bull - February 04, 2020
"Juicy launched a fun collaboration with popular (and very Instagrammed) Canadian brand Brunette The Label that made its debut this fall at Vancouver Fashion Week and is now available to shop."
How Juicy Couture Managed To Make A Massive Comeback
Style Democracy - November 12, 2019
"Vancouver Fashion Week serves up a noteworthy debut on Thursday as Brunette the Label takes to the runway to unveil its first collaboration with Juicy Couture."
Juicy Couture in Tie-up With Canadian Brand Brunette
Women's Wear Daily - October 10, 2019
"Brunette the Label is selling a limited-edition campaign T-shirt, with proceeds going directly to One Girl Can."
Vancouver's One Girl Can marks International Day of the Girl
Vancouver's One Girl Can marks International Day of the Girl - October 07, 2019
"Miriam Alden, Brunette’s CEO and creative director, who tells FASHION, “My pink velour Juicy tracksuit was the first big purchase I made, and I always felt so confident wearing it. Now, years later one of my biggest goals as a creative director is to create a community with my brand that creates those same feelings I had back then. And that is of course why we had to include a pink velour tracksuit as a part of the Brunette x Juicy collaboration.”"
Canadian Brand Brunette Collaborates With Juicy Couture
Tay News - October 11, 2019
"On what it means for her as a Canadian designer to be tapped for a collaboration of this scale, Alden said, “I couldn’t feel more proud to be a Canadian designer collaborating with such an iconic brand as Juicy Couture. Especially one that is such a leader in a similar fashion space to Brunette the Label."
Canadian Brand Brunette Collaborates with Juicy Couture
New Paper 24 - October 11, 2019
"Canadian brand Brunette has teamed up with US giant Juicy Couture on a new limited-edition collection that will drop in stores and online across the US and Canada next month."
Canadian Brand Brunette Collaborates With Juicy Couture
Head Topics - October 11, 2019
"Stylist Erica Wark brought some looks to highlight some of Canada’s top fashion brands and designers, just in time for Canada Day."
This is the very best of Canadian fashion
The Loop - August 27, 2019
"Vancouver-based powerhouse Brunette The Label just presented their Fall/Winter 2019 collection at Vancouver Fashion Week, marking the designer’s first runway show in five years."
Brunette The Label launches collaboration with Juicy Couture
Daily Hive - October 12, 2019
"Back by popular demand for the second year now, Canadian designer Brunette The Label is launching their super cute, limited-edition PINOT PLEASE sweater for their fall collection, inspired by Meiomi Pinot Noir."
Celebrate #PinotNoirDay in style
Ottawa Life Magazine - August 16, 2019
"Make a sartorial statement that can't be missed with a fun, all-over logo or slogan sweater like this Hey Babe knit from the Vancouver-based brand Brunette the Label. "
Chic-and-cosy: 10 sweaters to wrap up in this winter
Vancouver Sun
"The burgundy-hued sweater features the quirky statement in an eye-catching red foil to add a little sparkle and shine to any wintertime ensemble."
Salut: Five holiday gifts for the wine lover
The Vancouver Sun - December 07, 2018
"And thanks to Brunette the Label your search is over, as their coveted collections have become synonymous with a comfortable style that’s all about staying chic."
Popular Vancouver brand hosting warehouse sale this weekend
Daily Hive - November 15, 2018
"Plush embroidered sleep masks that echo the brand's classic hair-colour-labelled apparel block out light to ensure you get high-q"
Sweet Dreams: Our Editors Top Picks for The Best Night's Sleep
Vita Magazine - October 01, 2018
"If you don’t already know Brunette the Label, the Canadian brand that launched the famous Babes supporting Babes quote, we are here to make help you discover it! The brand, led by Miriam Alden, creates items that highlight positive quotes and phrases. "
#Girlboss Chronicles: Miriam Alden, Founder and Creative Director of Brunette the Label
- August 24, 2018
"For Brunette The Label and its ‘Babes Supporting Babes’ movement, Meiomi Winemaker, Melissa Stackhouse, represents the ultimate ‘babe’ forging ahead in an industry dominated by men. PINOT PLEASE fuses different expressions of West-Coast cool, taking Meiomi’s style, grace and elegance from the glass into your closet."
Have a Love Affair with Pinot Noir
iYellow - August 14, 2018
"Knowing there is a large community of Pinot Noir drinkers, we wanted to build on that momentum with something unexpected. It was a natural fit to work with Brunette The Label, which is known for its witty, wine-inspired products."
A Collab For Stylish Lovers Of Red Wine
Like Vancouver - July 04, 2018
"Meiomi has recently partnered with Brunette the Label to create a limited edition Pinot Please sweatshirt, so you can sip in style this upcoming National Pinot Noir Day."
Top 5 Pinot Noir Wines available at the LCBO just in time to Celebrate National Pinot Noir Day
View the Vibe - August 16, 2018
"the female-founded Brunette, which is known to support other women-led brands. (The label frequently hosts pop-ups by other local entrepreneurs at its Chinatown flagship.)"
Vancouver's Brunette the Label collabs with California winery for Pinot Noir Day
The Georgia Straight - August 14, 2018
"Adorable shorts that are festival-worthy and comfortable? Yes, we've found them and you'll want to live in these all summer long. "
Summer festival season is here again. Get prepared to stay stylish all day long
BC Living - July 16, 2018
"Brunette the Label is treating us to a summer collection that's rife with lovely lavender versions of some of its best selling crews."
Editor's Desk Lavender Round Up
VITA Summer - July 05, 2018
" Sweet sweater This pretty pink sweater from the Vancouver-based brand Brunette the Label is oh-so comfortable — not to mention Instagram-able."
Salut: Five fun and funky wine-themed items every vino lover should have
The Vancouver Sun - June 28, 2018
"This, after all, is a woman who fiercely believes in supporting and empowering those around her. It’s a mentality, she learned from a young age through her close-knit family. "
The bold Brunette: Vancouver entrepreneur building an empire, one sweatshirt at a time
The Montreal Gazette - June 13, 2018
"Brunette the Label's flagship store is a bright, warm, fun, and inviting space that welcomes all of the babes."
Brunette the Label's flagship a hub for "babes supporting babes"
The Georgia Straight - June 03, 2018
" Brunette the Label in Chinatown, where the stylish athleisure wear, emblazoned with your haircolor or catchphrases such as "Hey Babe," is Goop-approved."
Vancouver calls with creative fare, shocking nature, and cheeky style
7 x 7 - May 30, 2018
"Although simple, the fashionable sweatshirts with bold lettering won over peoples hearts. Their mission - "Uplift all babes, all day, EVERYDAY." "
The Vancouver clothing line where babes support babes
Seattle Refined - May 20, 2018
Top Ten Travel Products
Money Can Buy Lipstick - May 18, 2018
"Brunette the Label’s “Coffee Now Please” sweatshirt is hilarious, relatable and possibly tear-inducing, but in the most appreciative of ways."
Mother’s Day Gifts: The Best Mother’s Day Gift Ideas
The Bump - May 03, 2018
"Sisterly love. The Blonde and Brunette editions (not to mention, Rosé Okay) are Vancouverite staples, and now Brunette the Label is treating us to another cosy crew!"
Lavender Love
Vita Daily - April 18, 2018
"In celebration of Earth Day, the Saltwater Collective is teaming up with Vancouver’s Brunette the Label for a Sip & Shop event on Thursday (April 19) from 6 to 8 p.m. at the Brunette flagship store in Chinatown "
Just in time for swimsuit season, former Vancouverite designs bathing suits made out of recycled ocean litter
The Georgia Straight - April 16, 2018
"Vancouver’s Brunette The Label just launched a spring 2018 collection inspired by warm dusty rose colours and embroidered details, which will be on display along with their beloved loungewear classics. "
Brunette the Label x Saltwater Collective sip & shop + pop-up
Darpan - April 15, 2018
"This cute crew neck from BRUNETTE The Label is exactly what you need to stay chic and motivated while slaying!"
Gracie's gift guide giveaway: girlboss edition
Edit Seven - April 12, 2018
"Alden’s idea was to create an inclusive fashion line tailored to everyone from fashionistas to those seeking a casual look, providing an “unintimidating version of fashion.”"
Women find their niche in entrepreneurial world
Business in Vancouver - April 10, 2018
"If you’re already a big fan of the Brunette and Blonde-emblazoned collections from the local line Brunette the Label, then you’re going to love these cute sock sets from the brand."
Spring fashion: must-buy style accessories from Vancouver makers
Vancouver Sun - April 03, 2018
"One of our fave Vancouver-based brands, Brunette the Label, inspires us with their message of ‘babes inspiring babes’, and their support of positive conversation and collaboration amongst women."
Brunette the Label founder on uplifting women and maintaining a 'nothing to hide' attitude
Saje - March 15, 2018
The empowering message on Reese Witherspoon's sweater will make you stand up and cheer
Popsugar - March 04, 2018
"They post engaging images around the themes of girlfriends and female empowerment, which are consistent with their brand mantras: “We Are All Babes” and “Babes Supporting Babes”. "
How to launch your fashion brand online
Pivot Six - February 18, 2018
"The BRUNETTE the Label Boss Babe Lounge Sweatshirt ($79) isn't subtle, and will go with everything from your favorite denim to track pants."
26 hilarious fashion gifts for the girl who's anti-Valentine's Day
Popsugar - February 12, 2018
"For pretty pics and cute clothes that you want to get your hands on, follow Brunette the Label. Founded by Miriam Alden, this Vancouver based-brand is one to watch (and wear). "
32 Vancouver girls who are absolutely killing it on Instagram right now
Narcity - February 05, 2018
"Authenticity above anything else is the business mantra of Miriam Alden, a.k.a. the Boss Babe."
Brunette babe branches out
North Shore News - January 11, 2018
"Miriam has created a community and culture of women empowerment. Babes supporting babes is the foundation of inspiring, elevating, strengthening each other to be the best version of ourselves."
Babes always supporting babes
The Ace Class - January 08, 2018
"Flirty sweatpants and hoodies by Brunette The Label, emblazoned with clever sayings such as Rose Okay. "
Fuego fashion sets slopes on fire
North Shore News - December 29, 2017
"Their trademark crew neck sweatshirt bearing either BLONDE or BRUNETTE made social media headlines as it has been worn by social media gurus and bloggers from all over."
For the girls: 6 sweaters to add to your online cart
Kelowna Now - December 29, 2017
"Another local success story, Vancouver’s Brunette the Label is best known for its cheeky graphic pullovers and Ts, which are adorned with words like “This wine is making me awesome”, “Rosé okay”, “Babes supporting babes”"
Vancouver's biggest and buzziest retail openings of 2017
The Georgia Straight - December 28, 2017
"Miriam Alden is a creative mastermind. Not only is she the founder and creative director of Brunette The Label, but also founded sister company Brunette Showroom in 2009. "
40 girls with badass jobs in Vancouver
Narcity - December 18, 2017
"Brunette The Label out of Vancouver is a fun and fearless company offering up bold and sassy sayings on numerous accessories and clothing items. "
Gift guide for the decorista
Castanet Kelowna
"These clever and cozy printed crewneck sweatshirts are owned by Vancouver fashionista Miriam Alden, who created them for a trade show to promote her showroom of the same name. They were a hit and Brunette the Label was born. "
Holiday gift guide for your tricky-to-buy-for teen
Urban Moms - December 06, 2017
"Local Vancouver brand, Brunette the Label has officially opened the doors to its first flagship store on Union Street in Chinatown. This is the brand’s first stand-alone store, expanding its outlet from online and other retailers."
Brunette the Label officially opens the door to it's flagship Vancouver store
Style Nine to Five - December 05, 2017
"Vancouver Miriam Alden’s Brunette the Label has blossomed from slogan shirts to a full collection. With it’s removable pink shearling label collar, the Florence vegan leather moto jacket is a spot-on gift for any tough-and-tender lady—you can have it plain or with “blonde” or “brunette” back patch. Did we mention it’s vegan?""
10 cool gifts that come from Vancouver
Fashion Magazine - December 04, 2017
" Fashion firecracker Miriam Alden recently sent her brand of cheekily-phrased sweatshirts and on-trend threads down the runway at Vancouver Fashion Week earlier this month."
Fashion business keeps this brunette busy
North Shore News - October 23, 2017
" Of her business moniker, Alden says, “I wanted to differentiate myself. I figured if people didn’t remember me [when] I was very new to the business, they’d remember that I was the tall girl with dark brown hair.”"
Fashion entrepreneur Miriam Alden considers Chanel her first love
The Coveteur - October 04, 2017
"Miriam Alden, the scion of a newspaper-publishing clan who sensibly launched a garment-biz agency and later the Brunette fashion designing-manufacturing firm, had young men and women model T-shirts emblazoned Brunette or Blonde."
Town talk: Deighton Cup Adherents Just Dodge A Dousing
Vancouver Sun - July 28, 2017
"Just how powerful is Gwyneth Paltrow’s approval? According to Miriam Alden, the answer is very. Alden, the founder of the Vancouver-based womenswear brand Brunette the Label, found out just how good a nod from the GOOP editor could be for business after the actress recommended one of the local label’s designs."
Style Q&A: Miriam Alden Talks Brunette vs. Blonde
The Vancouver Sun - May 26, 2017
"BRUNETTE the Label is every babe’s dream line – cozy fashion with cheeky sayings like “Babes Who Brunch”, “Fries Before Guys,” and the effortlessly cool “Brunette” and “Blonde” boyfriend fit sweaters. "
Q&A with Brunette the Label
Project Skin - January 18, 2017
Evergreen gift ideas for every kind of friend
Goop - January 01, 2017
"Their Brunette The Label Collection currently features gorgeous vegan leather jackets and chic winter weather sweaters that you absolutely have to get your hands on."
8 Vancouver based fashion brands that are making big waves
Narcity - December 16, 2016
"The “Coffee Now” mug from Vancouver-based brand Brunette the Label gets the best of both worlds by featuring a sassy saying in an oh-so-shareable white-and-black mug"
Gift guide: fab fashionista gifts for under $50
Vancouver Sun - December 16, 2016
"We’re in love with this piece from local clothing company Brunette The Label. Perfect for a mama that likes her coffee how she likes her fashion statements – bold and strong! "
Holiday gift ideas for moms
Yoyo Mama - November 15, 2016
"Since 2015, this Vancouver-based brand has been making it their mission to ensure you have something awesome to wear while you’re out, about and straight up nailing this whole thing called life. "
Holiday gift guide 2016 - fashion wants & needs
Ion Magazine - November 11, 2016
"Her statement sweatshirts are as cozy as they are cool and we just can’t get enough of the cheeky quotes. Try as hard as we might, we can’t pick a favourite- however, the newest crews are in heavy rotation in our fall wardrobes. "
Brunette the Label
Farminista - October 02, 2016
"From “Babes Who Brunch” to “Fries Before Guys,” Brunette the Label has girls fawning over their tongue and cheek attire. "
AG Women Brunette the Label
AG Hair - August 01, 2016
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