it’s perfectly oversized without looking sloppy, warm as heck and super-soft on the inside. (Vanessa Hudgens is also a fan.)

Everything we look for in a winter shacket, courtesy of Brunette the Label: an oversized fit, a clean plaid print, and roomy pockets.

Made from recycled materials, this will be your go-to plaid jacket for the season. Layer over your favorite sweatshirt and joggers for a relaxed fit.

The drop-shoulder sweatshirt in the French vanilla shade is universally flattering. The company’s mission—to uplift others—is one your teen will get behind.

ancouver-based brand Brunette the Label has gotten into the knit game with its latest collection. Among the designs in the release, which includes rib-knit separates including pants and zip-neck sweaters, is this logo-loving scarf.

There’s nothing more comforting than an oversized sweatshirt and some self love. That’s what Brunette the Label things too, which is why this crewneck is the perfect cozy gift

This fuzzy sweater will spice up the neutral collection in your closet.

Mom's gotta have a matching set too! Treat her to this ribbed cardigan that's so soft she'll never wanna take it off.

Most Eco-Friendly Flannel Shirt

The mix of colors and parallel lines add a relaxed feel to the jacket.

Brunette the Label, loved by the Hollywood likes of Selena Gomez and Serena Williams, offers just about everything, including dresses and accessories.

Also available with the hair colors blonde, jet black and red, the hoodie is extremely soft and a bit oversized for maximum comfort.

Brunette the Label Rest & Reinvent Baseball Cap in White

Last night, the tennis star posted a series photos with her three-year-old, Olympia Ohanian, showing off their matching salmon-colored sweats. Olympia's sweatshirt reads, "I got it from my mama," while Williams's simply says, "Mama." Both pieces are from the brand Brunette the Label.

The tennis star wore a deep blush-colored crewneck top that said “Mama” while Ohanian Jr. wore a smaller version that said, “I Got It From My Mama.” Their cozy shirts came from the Canadian loungewear brand Brunette the Label, which seeks to lift up and support women as its core mission.

Serena Williams sparked a huge response from her fans after she shared the most adorable twinning photo with her daughter Olympia. The tennis star and the three-year-old looked so cute in their matching loungewear sets from Brunette the Label.

On Thursday, the tennis star and her 3½-year-old rocked matching pink loungewear sets. Williams' sweater — which is from Brunette the Label — reads "Mama," while Olympia's reads "I got it from my mama."

When it comes to mommy and me ensembles, nobody does it better than Serena Williams and daughter Olympia, who have delighted the internet with an exceptionally cute series of matching outfits.

Olympia's sweatshirt reads, "I got it from my mama," while Williams's simply says, "Mama." Both pieces are from the brand Brunette the Label.

This is an effortless way to look chic without compromising comfort, all thanks to a snazzy leopard print that feels on-trend and timeless at the same darn time.

Brunette the Label's motto is always to assume positive intent, uplift others, and focus on personal growth, all of which is reflected in the brand's newest line of summer loungewear.

designers are tapping this hue to put a bounce into our spring wardrobes.

This sorbet-colored dad hat is the best accessory for gifting to complete a casual look or hide a bad hair day

She'll get a kick out of the 'Call Your Mom" Not Your Boyfriend Crew! The slouchy and oversized sweatshirt by Brunette The Label is limited edition so get it while you can!

You can never go wrong with gifting mom a graphic sweatshirt, especially if it says mama! This one from Brunette the Label is made with a cotton and polyester fleece blend, making it super comfy.

Local gal Miriam Alden Schmidt has built a pretty impressive fashion empire, first starting Brunette as a showroom for cool brands before expanding it into Brunette the Label

Their iconic 'Brunette' and 'Blonde' slogan tees and hoodies have become a household name following successful collaborations with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop.

The brand strives to create a community that is inclusive of everyone, and tries to inspire, strengthen, and elevate each other to be the best version of ourselves.

You’ve no doubt seen pretty young things sporting Brunette the Label’s ubiquitous hair colour sweatshirts around town, but did you know the Vancouver brand had released winter accessories, too?

"ALL YOU NEED" BEST FRIEND CREW NECK SWEATSHIRT, ROSE VINTAGE, BRUNETTE THE LABEL

While we are missing the sensations of hugs and touch, this soft sweater, by Vancouver label Brunette, gives us cuddle vibes.

The Vancouver brand, Brunette the Label is known for its sweatshirts, sweatpants, and basically everything cozy with cute phrases imprinted.

these are the sweatpant and loungewear trends you'll see everywhere in 2021.

Two female-founded Canadian brands, Smash + Tess and Brunette the Label, have collaborated to create a new romper style that has a ski suit silhouette

The Vancouver brand offers us essential cocoons.

The company, which popularized the appearance of wearing “Brunette,” “Blonde,” “Redhead,” and other assorted slogans on one’s garments, is celebrated for creating casual pieces that embrace the idea of creating a community surrounding fun fashion.

Vancouver-based Brunette The Label is know for its cool emblematic athleisure and accessories.

This cool emerald green ensemble proves that wearing a sweatsuit can be elevated.

The first drop was very much 50 per cent Brunette and 50 per cent Juicy but with a retro feel. This season we wanted it to be more of something neither brand has done before while still remaining true to the natural heritage of both brands.

Summer’s most delightful trend—hair clips—just got even better.

We chat about Miriam’s career path, the ups and downs of running a fashion label, and why she prioritizes helping lift up other girlbosses.

The brand’s 1981 Collection includes pieces inspired by vintage fashion, so lovers of the ’80s will have to grab this one.

Miriam is a big believer in establishing a supportive environment for other women and has created the slogan and movement “Babes Supporting Babes” within the label, a movement focused on, you guessed it, women lifting up other women.

Channel your inner Paris Hilton with this nostalgic set. Vancouver-based Brunette the Label and Juicy Couture teamed up to create this matching sweatsuit.

Wearability—and an inclusive, positive mindset—are the ethos at the core of the brand.

Known for their bold casual wear that includes slogan tees and hoodies, their brand of fun pieces have been featured on Gwyneth Paltrow’s lifestyle site Goop, as well as on celebrities like Jillian Harris.

100 per cent of online proceeds from Brunette the Label will go toward the charity One Girl Can.

Since its inception, the female-owned brand has collaborated with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop. Plus, on International Women’s Day, the brand is donating 100% of online sales to the charity One Girl Can

This, after all, is a woman who fiercely believes in supporting and empowering those around her. It’s a mentality, she learned from a young age through her close-knit family.

After spending years at trunk and pop-up shops, Gwyneth Paltrow's ‘goop’ lifestyle brand featured Brunette in 2014, and the label took off. Now, Alden runs the company as CEO and Creative Director.

This brand is all about lifting women up, and that makes any of their pieces a great gift for the special ladies in your life.

Vancouver-based powerhouse Brunette the Label revealed it’s first major collab with global lifestyle brand Juicy Couture

A holiday look isn’t complete without something rhinestone-embellished.

Juicy launched a fun collaboration with popular (and very Instagrammed) Canadian brand Brunette The Label that made its debut this fall at Vancouver Fashion Week and is now available to shop.

Vancouver Fashion Week serves up a noteworthy debut on Thursday as Brunette the Label takes to the runway to unveil its first collaboration with Juicy Couture.

Stylist Erica Wark brought some looks to highlight some of Canada’s top fashion brands and designers, just in time for Canada Day.

Vancouver-based powerhouse Brunette The Label just presented their Fall/Winter 2019 collection at Vancouver Fashion Week, marking the designer’s first runway show in five years.

Alden’s idea was to create an inclusive fashion line tailored to everyone from fashionistas to those seeking a casual look, providing an “unintimidating version of fashion.”

For pretty pics and cute clothes that you want to get your hands on, follow Brunette the Label. Founded by Miriam Alden, this Vancouver based-brand is one to watch (and wear).

Of her business moniker, Alden says, “I wanted to differentiate myself. I figured if people didn’t remember me [when] I was very new to the business, they’d remember that I was the tall girl with dark brown hair.”

Just how powerful is Gwyneth Paltrow’s approval? According to Miriam Alden, the answer is very. Alden, the founder of the Vancouver-based womenswear brand Brunette the Label, found out just how good a nod from the GOOP editor could be for business after the actress recommended one of the local label’s designs.