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"This is an effortless way to look chic without compromising comfort, all thanks to a snazzy leopard print that feels on-trend and timeless at the same darn time. "
28 Dresses That'll Make You Ditch Everything Else In Your Wardrobe
Buzzfeed - June 10, 2021
"Brunette the Label's motto is always to assume positive intent, uplift others, and focus on personal growth, all of which is reflected in the brand's newest line of summer loungewear."
Brunette the Label Launched its Summer Collection of Pastel Loungewear
Trend Hunter - May 27, 2021
"designers are tapping this hue to put a bounce into our spring wardrobes."
30 Reasons Pistachio Green Is Perfect For Right Now
Fashion Magazine - April 27, 2021
"This sorbet-colored dad hat is the best accessory for gifting to complete a casual look or hide a bad hair day"
Mother’s Day Gift Guide: The Most Stylish Accessories
Forbes - April 18, 2021
"She'll get a kick out of the 'Call Your Mom" Not Your Boyfriend Crew! The slouchy and oversized sweatshirt by Brunette The Label is limited edition so get it while you can!"
From an A-list approved necklace to a must-have personalized sweater and designer lipstick, FEMAIL rounds up over 50 unique gifts that will make her feel all the love this Mother's Day
Daily Mail - April 16, 2021
"You can never go wrong with gifting mom a graphic sweatshirt, especially if it says mama! This one from Brunette the Label is made with a cotton and polyester fleece blend, making it super comfy."
Mother's Day Gifts She Will ACTUALLY Use!
Sweety High - April 07, 2021
"Local gal Miriam Alden Schmidt has built a pretty impressive fashion empire, first starting Brunette as a showroom for cool brands before expanding it into Brunette the Label"
Fab Five: Stylish hair accessories for spring
Vancouver Sun - March 21, 2021
"Their iconic 'Brunette' and 'Blonde' slogan tees and hoodies have become a household name following successful collaborations with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop."
Celebrate International Women's Day 2021 with these 14 female-owned Canadian brands to support
Yahoo - March 07, 2021
"The brand strives to create a community that is inclusive of everyone, and tries to inspire, strengthen, and elevate each other to be the best version of ourselves."
10 Stores To Check Out For Trendy & Comfy Sweat Sets
Style Democracy - February 25, 2021
"You’ve no doubt seen pretty young things sporting Brunette the Label’s ubiquitous hair colour sweatshirts around town, but did you know the Vancouver brand had released winter accessories, too? "
Fab Five: Hats off to you
Vancouver Sun - February 15, 2021
10 pieces to be stylish in soft linen
Elle Quebec - February 16, 2021
"While we are missing the sensations of hugs and touch, this soft sweater, by Vancouver label Brunette, gives us cuddle vibes."
Valentine's Day Gifts For Singles (You Absolutely Deserve One)
Huffington Post - February 07, 2021
"The Vancouver brand, Brunette the Label is known for its sweatshirts, sweatpants, and basically everything cozy with cute phrases imprinted."
15 Best Online Stores To Buy Comfy And Affordable Loungewear
Style Democracy - January 29, 2021
"these are the sweatpant and loungewear trends you'll see everywhere in 2021."
The New Loungewear Trends You’ll Want To Wear 24/7
Refinery 29 - January 27, 2021
"Two female-founded Canadian brands, Smash + Tess and Brunette the Label, have collaborated to create a new romper style that has a ski suit silhouette "
A Cozy Smash + Tess Collab with Brunette the Label And More Fashion News
Fashion Magazine - January 09, 2021
"The Vancouver brand offers us essential cocoons."
Fashion: 10 brands of loungewear we love
Elle Quebec - January 07, 2021
"The company, which popularized the appearance of wearing “Brunette,” “Blonde,” “Redhead,” and other assorted slogans on one’s garments, is celebrated for creating casual pieces that embrace the idea of creating a community surrounding fun fashion."
Local love: 16 fabulous gift ideas from B.C. brands, makers.
Vancouver Sun - November 23, 2020
"Vancouver-based Brunette The Label is know for its cool emblematic athleisure and accessories."
31 Gifts to Buy From Canadian Brands and Small Businesses
Fashion - November 20, 2020
"This homegrown brand has gone on to become a social media sensation. Embrace the 2000’s with their throwback-inspired “Varsity Crown Crest” sweatshirt "
17 holiday gifts from Vancouver based companies we love
Daily Hive - November 15, 2020
Fall's Best Loungewear Sets From Canadian Brands
Flare - October 06, 2020
"This cool emerald green ensemble proves that wearing a sweatsuit can be elevated."
Style File: Sweet sweatsuits
Vancouver Sun - September 02, 2020
"The first drop was very much 50 per cent Brunette and 50 per cent Juicy but with a retro feel. This season we wanted it to be more of something neither brand has done before while still remaining true to the natural heritage of both brands."
The Second Brunette x Juicy Couture Collaboration is Here – And It’s Oh-So Good
Fashion - August 28, 2020
"Summer’s most delightful trend—hair clips—just got even better. "
The Kit - August 14, 2020
"We chat about Miriam’s career path, the ups and downs of running a fashion label, and why she prioritizes helping lift up other girlbosses."
What’s Her Secret: Miriam Alden
29 Secrets - May 27, 2020
"The brand’s 1981 Collection includes pieces inspired by vintage fashion, so lovers of the ’80s will have to grab this one."
10 Activewear Sets To Motivate You To Workout From Home
Style Democracy - May 21, 2020
"Miriam is a big believer in establishing a supportive environment for other women and has created the slogan and movement “Babes Supporting Babes” within the label, a movement focused on, you guessed it, women lifting up other women."
Miriam Alden, CEO of BRUNETTE The Label, on Entrepreneurship And ‘Babes Supporting Babes’
Beyond Fashion Magazine - April 03, 2020
"Channel your inner Paris Hilton with this nostalgic set. Vancouver-based Brunette the Label and Juicy Couture teamed up to create this matching sweatsuit."
10 Stylish Sweatsuits To Keep You Comfy All Day Long
Style Democracy - April 01, 2020
"Wearability—and an inclusive, positive mindset—are the ethos at the core of the brand. "
BRUNETTE The Label: Comfy West Coast Gear to Wear Right Now
Nuvo - April 01, 2020
18 Denim Jackets That Are Perfect For Spring
Chatelaine - March 30, 2020
"Known for their bold casual wear that includes slogan tees and hoodies, their brand of fun pieces have been featured on Gwyneth Paltrow’s lifestyle site Goop, as well as on celebrities like Jillian Harris. "
9 women-owned Canadian brands to shop ahead of International Women's Day
Yahoo Style - March 06, 2020
"100 per cent of online proceeds from Brunette the Label will go toward the charity One Girl Can."
11 Brands to Shop in Support of International Women’s Day 2020
Fashion Magazine - March 06, 2020
" Since its inception, the female-owned brand has collaborated with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop. Plus, on International Women’s Day, the brand is donating 100% of online sales to the charity One Girl Can"
11 Female Owned Canadian Businesses To Support
Style Democracy - March 05, 2020
"This, after all, is a woman who fiercely believes in supporting and empowering those around her. It’s a mentality, she learned from a young age through her close-knit family. "
The bold Brunette: Vancouver entrepreneur building an empire, one sweatshirt at a time
Vancouver Sun - June 14, 2018
"This teddy jacket from Canadian brand Brunette The Label is one of the coziest we've seen this season."
The best Black Friday and Cyber Monday fashion sales
Daily Mail - November 29, 2019
""To us, 'Babes supporting Babes' is about collaboration over competition, and always making room to grow together. It is choosing to take yourself out of the equation and always choosing to support one another,""
'Pinot, Please': Brunette the Label has the sweater for you on #PinotNoirDay
Work From Home
"We have gone from 12 sweatshirts to over 700 retailers, including majors such as Nordstrom and Myer in Australia. We’ve established amazing band collaborations with groups such as Goop and The Coveteur, as well as our own retail flagship store in Vancouver. Needless to say there has been a steep learning curve."
Miriam Alden And Brunette The Label: Babes Supporting Babes, Empowering Leisurewear, And Why Positive Culture Always Wins
Noelle Floyd - April 13, 2019
"After spending years at trunk and pop-up shops, Gwyneth Paltrow's ‘goop’ lifestyle brand featured Brunette in 2014, and the label took off. Now, Alden runs the company as CEO and Creative Director. "
Canada's 'Brunette the Label' Collaborates with Juicy Couture for Limited-Edition Fashion Line
Retail Insider - October 25, 2019
"Brunette the Label has partnered with Juicy Couture on a limited-edition collaboration. The 10-piece collection of stylish sweatshirts and sweatpants pairs Brunette’s most popular styles, such as its brunette, blonde and redhead motifs, with Juicy Couture’s signature font and styles such as a pink velour tracksuit."
Style news
The Globe and Mail - October 31, 2019
"This brand is all about lifting women up, and that makes any of their pieces a great gift for the special ladies in your life."
25 Gifts That Give Back This Holiday Season
Flare - December 06, 2019
"Every purchase at this online shop includes a charitable donation to your pick of one of Shop NK's selected causes "
10 stylish Canadian gifts that give back
CBC - December 04, 2019
"Vancouver-based powerhouse Brunette the Label revealed it’s first major collab with global lifestyle brand Juicy Couture "
10 Of The Most Popular Collabs That Dropped In 2019
Style Democracy - December 10, 2019
"A holiday look isn’t complete without something rhinestone-embellished."
Secret Santa Gifts Under $50
Elle Canada - November 17, 2019
"Brunette the Label is a brand for everyone, regardless of if a person gravitates towards designer labels and loves fashion or if they just wanted something comfy and cute. "
How Miriam Alden, CEO of Brunette the Label, is Creating a Brand of Support and Inclusivity
Bay Street Bull - February 04, 2020
"Juicy launched a fun collaboration with popular (and very Instagrammed) Canadian brand Brunette The Label that made its debut this fall at Vancouver Fashion Week and is now available to shop."
How Juicy Couture Managed To Make A Massive Comeback
Style Democracy - November 12, 2019
"Vancouver Fashion Week serves up a noteworthy debut on Thursday as Brunette the Label takes to the runway to unveil its first collaboration with Juicy Couture."
Juicy Couture in Tie-up With Canadian Brand Brunette
Women's Wear Daily - October 10, 2019
"Brunette the Label is selling a limited-edition campaign T-shirt, with proceeds going directly to One Girl Can."
Vancouver's One Girl Can marks International Day of the Girl
Vancouver's One Girl Can marks International Day of the Girl - October 07, 2019
"Stylist Erica Wark brought some looks to highlight some of Canada’s top fashion brands and designers, just in time for Canada Day."
This is the very best of Canadian fashion
The Loop - August 27, 2019
"Vancouver-based powerhouse Brunette The Label just presented their Fall/Winter 2019 collection at Vancouver Fashion Week, marking the designer’s first runway show in five years."
Brunette The Label launches collaboration with Juicy Couture
Daily Hive - October 12, 2019
"Make a sartorial statement that can't be missed with a fun, all-over logo or slogan sweater like this Hey Babe knit from the Vancouver-based brand Brunette the Label. "
Chic-and-cosy: 10 sweaters to wrap up in this winter
Vancouver Sun
"And thanks to Brunette the Label your search is over, as their coveted collections have become synonymous with a comfortable style that’s all about staying chic."
Popular Vancouver brand hosting warehouse sale this weekend
Daily Hive - November 15, 2018
"Plush embroidered sleep masks that echo the brand's classic hair-colour-labelled apparel block out light to ensure you get high-q"
Sweet Dreams: Our Editors Top Picks for The Best Night's Sleep
Vita Magazine - October 01, 2018
"If you don’t already know Brunette the Label, the Canadian brand that launched the famous Babes supporting Babes quote, we are here to make help you discover it! The brand, led by Miriam Alden, creates items that highlight positive quotes and phrases. "
#Girlboss Chronicles: Miriam Alden, Founder and Creative Director of Brunette the Label
- August 24, 2018
"Brunette the Label is treating us to a summer collection that's rife with lovely lavender versions of some of its best selling crews."
Editor's Desk Lavender Round Up
VITA Summer - July 05, 2018
" Sweet sweater This pretty pink sweater from the Vancouver-based brand Brunette the Label is oh-so comfortable — not to mention Instagram-able."
Salut: Five fun and funky wine-themed items every vino lover should have
The Vancouver Sun - June 28, 2018
"This, after all, is a woman who fiercely believes in supporting and empowering those around her. It’s a mentality, she learned from a young age through her close-knit family. "
The bold Brunette: Vancouver entrepreneur building an empire, one sweatshirt at a time
The Montreal Gazette - June 13, 2018
"Sisterly love. The Blonde and Brunette editions (not to mention, Rosé Okay) are Vancouverite staples, and now Brunette the Label is treating us to another cosy crew!"
Lavender Love
Vita Daily - April 18, 2018
"Alden’s idea was to create an inclusive fashion line tailored to everyone from fashionistas to those seeking a casual look, providing an “unintimidating version of fashion.”"
Women find their niche in entrepreneurial world
Business in Vancouver - April 10, 2018
"One of our fave Vancouver-based brands, Brunette the Label, inspires us with their message of ‘babes inspiring babes’, and their support of positive conversation and collaboration amongst women."
Brunette the Label founder on uplifting women and maintaining a 'nothing to hide' attitude
Saje - March 15, 2018
"If you’re already a big fan of the Brunette and Blonde-emblazoned collections from the local line Brunette the Label, then you’re going to love these cute sock sets from the brand."
Spring fashion: must-buy style accessories from Vancouver makers
Vancouver Sun - April 03, 2018
The empowering message on Reese Witherspoon's sweater will make you stand up and cheer
Popsugar - March 04, 2018
"They post engaging images around the themes of girlfriends and female empowerment, which are consistent with their brand mantras: “We Are All Babes” and “Babes Supporting Babes”. "
How to launch your fashion brand online
Pivot Six - February 18, 2018
"The BRUNETTE the Label Boss Babe Lounge Sweatshirt ($79) isn't subtle, and will go with everything from your favorite denim to track pants."
26 hilarious fashion gifts for the girl who's anti-Valentine's Day
Popsugar - February 12, 2018
"For pretty pics and cute clothes that you want to get your hands on, follow Brunette the Label. Founded by Miriam Alden, this Vancouver based-brand is one to watch (and wear). "
32 Vancouver girls who are absolutely killing it on Instagram right now
Narcity - February 05, 2018
"Miriam Alden is a creative mastermind. Not only is she the founder and creative director of Brunette The Label, but also founded sister company Brunette Showroom in 2009. "
40 girls with badass jobs in Vancouver
Narcity - December 18, 2017
"Local Vancouver brand, Brunette the Label has officially opened the doors to its first flagship store on Union Street in Chinatown. This is the brand’s first stand-alone store, expanding its outlet from online and other retailers."
Brunette the Label officially opens the door to it's flagship Vancouver store
Style Nine to Five - December 05, 2017
" Of her business moniker, Alden says, “I wanted to differentiate myself. I figured if people didn’t remember me [when] I was very new to the business, they’d remember that I was the tall girl with dark brown hair.”"
Fashion entrepreneur Miriam Alden considers Chanel her first love
The Coveteur - October 04, 2017
"Just how powerful is Gwyneth Paltrow’s approval? According to Miriam Alden, the answer is very. Alden, the founder of the Vancouver-based womenswear brand Brunette the Label, found out just how good a nod from the GOOP editor could be for business after the actress recommended one of the local label’s designs."
Style Q&A: Miriam Alden Talks Brunette vs. Blonde
The Vancouver Sun - May 26, 2017
Evergreen gift ideas for every kind of friend
Goop - January 01, 2017
"Their Brunette The Label Collection currently features gorgeous vegan leather jackets and chic winter weather sweaters that you absolutely have to get your hands on."
8 Vancouver based fashion brands that are making big waves
Narcity - December 16, 2016
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