"Their iconic 'Brunette' and 'Blonde' slogan tees and hoodies have become a household name following successful collaborations with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop."
"The company, which popularized the appearance of wearing “Brunette,” “Blonde,” “Redhead,” and other assorted slogans on one’s garments, is celebrated for creating casual pieces that embrace the idea of creating a community surrounding fun fashion."
"The first drop was very much 50 per cent Brunette and 50 per cent Juicy but with a retro feel. This season we wanted it to be more of something neither brand has done before while still remaining true to the natural heritage of both brands."
"Miriam is a big believer in establishing a supportive environment for other women and has created the slogan and movement “Babes Supporting Babes” within the label, a movement focused on, you guessed it, women lifting up other women."
"Known for their bold casual wear that includes slogan tees and hoodies, their brand of fun pieces have been featured on Gwyneth Paltrow’s lifestyle site Goop, as well as on celebrities like Jillian Harris. "
" Since its inception, the female-owned brand has collaborated with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop. Plus, on International Women’s Day, the brand is donating 100% of online sales to the charity One Girl Can"
""To us, 'Babes supporting Babes' is about collaboration over competition, and always making room to grow together. It is choosing to take yourself out of the equation and always choosing to support one another,""
"We have gone from 12 sweatshirts to over 700 retailers, including majors such as Nordstrom and Myer in Australia. We’ve established amazing band collaborations with groups such as Goop and The Coveteur, as well as our own retail flagship store in Vancouver. Needless to say there has been a steep learning curve."
"Brunette the Label has partnered with Juicy Couture on a limited-edition collaboration. The 10-piece collection of stylish sweatshirts and sweatpants pairs Brunette’s most popular styles, such as its brunette, blonde and redhead motifs, with Juicy Couture’s signature font and styles such as a pink velour tracksuit."
"If you don’t already know Brunette the Label, the Canadian brand that launched the famous Babes supporting Babes quote, we are here to make help you discover it! The brand, led by Miriam Alden, creates items that highlight positive quotes and phrases. "
"Local Vancouver brand, Brunette the Label has officially opened the doors to its first flagship store on Union Street in Chinatown. This is the brand’s first stand-alone store, expanding its outlet from online and other retailers."
" Of her business moniker, Alden says, “I wanted to differentiate myself. I figured if people didn’t remember me [when] I was very new to the business, they’d remember that I was the tall girl with dark brown hair.”"
"Just how powerful is Gwyneth Paltrow’s approval? According to Miriam Alden, the answer is very. Alden, the founder of the Vancouver-based womenswear brand Brunette the Label, found out just how good a nod from the GOOP editor could be for business after the actress recommended one of the local label’s designs."