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" it’s perfectly oversized without looking sloppy, warm as heck and super-soft on the inside. (Vanessa Hudgens is also a fan.) "
10 Must-Haves PureWow Editors Are Buying to Keep Cozy This Winter
Pure Wow - December 13, 2021
"Everything we look for in a winter shacket, courtesy of Brunette the Label: an oversized fit, a clean plaid print, and roomy pockets."
25 Cozy Shackets We're Living in This Winter
Harper's Bazaar - December 06, 2021
"Made from recycled materials, this will be your go-to plaid jacket for the season. Layer over your favorite sweatshirt and joggers for a relaxed fit."
Shackets Are Everywhere on TikTok—Here’s 27 We’re Eyeing This Season
Byrdie - December 05, 2021
"The drop-shoulder sweatshirt in the French vanilla shade is universally flattering. The company’s mission—to uplift others—is one your teen will get behind."
74 Gifts for Teens That Are Actually Cool
Reader's Digest - December 02, 2021
"ancouver-based brand Brunette the Label has gotten into the knit game with its latest collection. Among the designs in the release, which includes rib-knit separates including pants and zip-neck sweaters, is this logo-loving scarf. "
Style File: Keeping cosy
O Canada - November 24, 2021
"There’s nothing more comforting than an oversized sweatshirt and some self love. That’s what Brunette the Label things too, which is why this crewneck is the perfect cozy gift "
34 cozy gift ideas for Christmas 2021: Blankets, socks, pajamas and more
New York Post - November 24, 2021
"This fuzzy sweater will spice up the neutral collection in your closet."
27 Winter Sweaters That Instantly Make an Outfit
Byrdie - November 23, 2021
"Mom's gotta have a matching set too! Treat her to this ribbed cardigan that's so soft she'll never wanna take it off. "
50 Thoughtful Holiday Gifts for Mom That'll Prove You're Her Fave Daughter
MSN - November 12, 2021
"Most Eco-Friendly Flannel Shirt"
14 of the Best Flannel Shirts to Rock All Autumn Long
Yahoo Life - October 25, 2021
"The mix of colors and parallel lines add a relaxed feel to the jacket."
Fall's hottest prints for a wardrobe upgrade, according to stylists
Today - October 19, 2021
"Brunette the Label, loved by the Hollywood likes of Selena Gomez and Serena Williams, offers just about everything, including dresses and accessories."
I Can’t Get Over How Cozy and Fashionable This Sweatsuit Is
In Style - September 29, 2021
"Also available with the hair colors blonde, jet black and red, the hoodie is extremely soft and a bit oversized for maximum comfort."
50 Unique Gifts for the Best Sister Ever
GoodHousekeeping - August 20, 2021
"Brunette the Label Rest & Reinvent Baseball Cap in White"
Elsa Hosk Instagram July 10, 2021
Star Style - July 10, 2021
"Last night, the tennis star posted a series photos with her three-year-old, Olympia Ohanian, showing off their matching salmon-colored sweats. Olympia's sweatshirt reads, "I got it from my mama," while Williams's simply says, "Mama." Both pieces are from the brand Brunette the Label."
Serena Williams and Her Daughter Are Too Cute in Their Matching Sweats
Oprah Daily - July 09, 2021
" The tennis star wore a deep blush-colored crewneck top that said “Mama” while Ohanian Jr. wore a smaller version that said, “I Got It From My Mama.” Their cozy shirts came from the Canadian loungewear brand Brunette the Label, which seeks to lift up and support women as its core mission. "
Serena Williams Matched With Her Daughter Olympia In The Coziest Top
The Zoe Report - July 09, 2021
"Serena Williams sparked a huge response from her fans after she shared the most adorable twinning photo with her daughter Olympia. The tennis star and the three-year-old looked so cute in their matching loungewear sets from Brunette the Label."
Serena Williams causes a stir with latest photo of daughter Olympia
Hello Magazine - July 09, 2021
"On Thursday, the tennis star and her 3½-year-old rocked matching pink loungewear sets. Williams' sweater — which is from Brunette the Label — reads "Mama," while Olympia's reads "I got it from my mama.""
Serena Williams and Daughter Olympia Pose in Matching Pink Outfits: 'I Got It from My Mama'
People - July 09, 2021
"When it comes to mommy and me ensembles, nobody does it better than Serena Williams and daughter Olympia, who have delighted the internet with an exceptionally cute series of matching outfits."
Serena Williams and Daughter Olympia Twin in the Cutest Matching Sweatshirts
Marie Claire - July 09, 2021
"Olympia's sweatshirt reads, "I got it from my mama," while Williams's simply says, "Mama." Both pieces are from the brand Brunette the Label."
Serena Williams and Her Daughter Are Too Cute in Their Matching Sweats
Harpers Bazaar - July 09, 2021
"This is an effortless way to look chic without compromising comfort, all thanks to a snazzy leopard print that feels on-trend and timeless at the same darn time. "
28 Dresses That'll Make You Ditch Everything Else In Your Wardrobe
Buzzfeed - June 10, 2021
"Brunette the Label's motto is always to assume positive intent, uplift others, and focus on personal growth, all of which is reflected in the brand's newest line of summer loungewear."
Brunette the Label Launched its Summer Collection of Pastel Loungewear
Trend Hunter - May 27, 2021
"designers are tapping this hue to put a bounce into our spring wardrobes."
30 Reasons Pistachio Green Is Perfect For Right Now
Fashion Magazine - April 27, 2021
"This sorbet-colored dad hat is the best accessory for gifting to complete a casual look or hide a bad hair day"
Mother’s Day Gift Guide: The Most Stylish Accessories
Forbes - April 18, 2021
"She'll get a kick out of the 'Call Your Mom" Not Your Boyfriend Crew! The slouchy and oversized sweatshirt by Brunette The Label is limited edition so get it while you can!"
From an A-list approved necklace to a must-have personalized sweater and designer lipstick, FEMAIL rounds up over 50 unique gifts that will make her feel all the love this Mother's Day
Daily Mail - April 16, 2021
"You can never go wrong with gifting mom a graphic sweatshirt, especially if it says mama! This one from Brunette the Label is made with a cotton and polyester fleece blend, making it super comfy."
Mother's Day Gifts She Will ACTUALLY Use!
Sweety High - April 07, 2021
"Local gal Miriam Alden Schmidt has built a pretty impressive fashion empire, first starting Brunette as a showroom for cool brands before expanding it into Brunette the Label"
Fab Five: Stylish hair accessories for spring
Vancouver Sun - March 21, 2021
"Their iconic 'Brunette' and 'Blonde' slogan tees and hoodies have become a household name following successful collaborations with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop."
Celebrate International Women's Day 2021 with these 14 female-owned Canadian brands to support
Yahoo - March 07, 2021
"The brand strives to create a community that is inclusive of everyone, and tries to inspire, strengthen, and elevate each other to be the best version of ourselves."
10 Stores To Check Out For Trendy & Comfy Sweat Sets
Style Democracy - February 25, 2021
"You’ve no doubt seen pretty young things sporting Brunette the Label’s ubiquitous hair colour sweatshirts around town, but did you know the Vancouver brand had released winter accessories, too? "
Fab Five: Hats off to you
Vancouver Sun - February 15, 2021
10 pieces to be stylish in soft linen
Elle Quebec - February 16, 2021
"While we are missing the sensations of hugs and touch, this soft sweater, by Vancouver label Brunette, gives us cuddle vibes."
Valentine's Day Gifts For Singles (You Absolutely Deserve One)
Huffington Post - February 07, 2021
"The Vancouver brand, Brunette the Label is known for its sweatshirts, sweatpants, and basically everything cozy with cute phrases imprinted."
15 Best Online Stores To Buy Comfy And Affordable Loungewear
Style Democracy - January 29, 2021
"these are the sweatpant and loungewear trends you'll see everywhere in 2021."
The New Loungewear Trends You’ll Want To Wear 24/7
Refinery 29 - January 27, 2021
"Two female-founded Canadian brands, Smash + Tess and Brunette the Label, have collaborated to create a new romper style that has a ski suit silhouette "
A Cozy Smash + Tess Collab with Brunette the Label And More Fashion News
Fashion Magazine - January 09, 2021
"The Vancouver brand offers us essential cocoons."
Fashion: 10 brands of loungewear we love
Elle Quebec - January 07, 2021
"The company, which popularized the appearance of wearing “Brunette,” “Blonde,” “Redhead,” and other assorted slogans on one’s garments, is celebrated for creating casual pieces that embrace the idea of creating a community surrounding fun fashion."
Local love: 16 fabulous gift ideas from B.C. brands, makers.
Vancouver Sun - November 23, 2020
"Vancouver-based Brunette The Label is know for its cool emblematic athleisure and accessories."
31 Gifts to Buy From Canadian Brands and Small Businesses
Fashion - November 20, 2020
Fall's Best Loungewear Sets From Canadian Brands
Flare - October 06, 2020
"This cool emerald green ensemble proves that wearing a sweatsuit can be elevated."
Style File: Sweet sweatsuits
Vancouver Sun - September 02, 2020
"The first drop was very much 50 per cent Brunette and 50 per cent Juicy but with a retro feel. This season we wanted it to be more of something neither brand has done before while still remaining true to the natural heritage of both brands."
The Second Brunette x Juicy Couture Collaboration is Here – And It’s Oh-So Good
Fashion - August 28, 2020
"Summer’s most delightful trend—hair clips—just got even better. "
The Kit - August 14, 2020
"We chat about Miriam’s career path, the ups and downs of running a fashion label, and why she prioritizes helping lift up other girlbosses."
What’s Her Secret: Miriam Alden
29 Secrets - May 27, 2020
"The brand’s 1981 Collection includes pieces inspired by vintage fashion, so lovers of the ’80s will have to grab this one."
10 Activewear Sets To Motivate You To Workout From Home
Style Democracy - May 21, 2020
"Miriam is a big believer in establishing a supportive environment for other women and has created the slogan and movement “Babes Supporting Babes” within the label, a movement focused on, you guessed it, women lifting up other women."
Miriam Alden, CEO of BRUNETTE The Label, on Entrepreneurship And ‘Babes Supporting Babes’
Beyond Fashion Magazine - April 03, 2020
"Channel your inner Paris Hilton with this nostalgic set. Vancouver-based Brunette the Label and Juicy Couture teamed up to create this matching sweatsuit."
10 Stylish Sweatsuits To Keep You Comfy All Day Long
Style Democracy - April 01, 2020
"Wearability—and an inclusive, positive mindset—are the ethos at the core of the brand. "
BRUNETTE The Label: Comfy West Coast Gear to Wear Right Now
Nuvo - April 01, 2020
18 Denim Jackets That Are Perfect For Spring
Chatelaine - March 30, 2020
"Known for their bold casual wear that includes slogan tees and hoodies, their brand of fun pieces have been featured on Gwyneth Paltrow’s lifestyle site Goop, as well as on celebrities like Jillian Harris. "
9 women-owned Canadian brands to shop ahead of International Women's Day
Yahoo Style - March 06, 2020
"100 per cent of online proceeds from Brunette the Label will go toward the charity One Girl Can."
11 Brands to Shop in Support of International Women’s Day 2020
Fashion Magazine - March 06, 2020
" Since its inception, the female-owned brand has collaborated with a variety of brands including Juicy Couture, Garnier, Coveteur, and Goop. Plus, on International Women’s Day, the brand is donating 100% of online sales to the charity One Girl Can"
11 Female Owned Canadian Businesses To Support
Style Democracy - March 05, 2020
"This, after all, is a woman who fiercely believes in supporting and empowering those around her. It’s a mentality, she learned from a young age through her close-knit family. "
The bold Brunette: Vancouver entrepreneur building an empire, one sweatshirt at a time
Vancouver Sun - June 14, 2018
"After spending years at trunk and pop-up shops, Gwyneth Paltrow's ‘goop’ lifestyle brand featured Brunette in 2014, and the label took off. Now, Alden runs the company as CEO and Creative Director. "
Canada's 'Brunette the Label' Collaborates with Juicy Couture for Limited-Edition Fashion Line
Retail Insider - October 25, 2019
"This brand is all about lifting women up, and that makes any of their pieces a great gift for the special ladies in your life."
25 Gifts That Give Back This Holiday Season
Flare - December 06, 2019
"Vancouver-based powerhouse Brunette the Label revealed it’s first major collab with global lifestyle brand Juicy Couture "
10 Of The Most Popular Collabs That Dropped In 2019
Style Democracy - December 10, 2019
"A holiday look isn’t complete without something rhinestone-embellished."
Secret Santa Gifts Under $50
Elle Canada - November 17, 2019
"Juicy launched a fun collaboration with popular (and very Instagrammed) Canadian brand Brunette The Label that made its debut this fall at Vancouver Fashion Week and is now available to shop."
How Juicy Couture Managed To Make A Massive Comeback
Style Democracy - November 12, 2019
"Vancouver Fashion Week serves up a noteworthy debut on Thursday as Brunette the Label takes to the runway to unveil its first collaboration with Juicy Couture."
Juicy Couture in Tie-up With Canadian Brand Brunette
Women's Wear Daily - October 10, 2019
"Stylist Erica Wark brought some looks to highlight some of Canada’s top fashion brands and designers, just in time for Canada Day."
This is the very best of Canadian fashion
The Loop - August 27, 2019
"Vancouver-based powerhouse Brunette The Label just presented their Fall/Winter 2019 collection at Vancouver Fashion Week, marking the designer’s first runway show in five years."
Brunette The Label launches collaboration with Juicy Couture
Daily Hive - October 12, 2019
"Alden’s idea was to create an inclusive fashion line tailored to everyone from fashionistas to those seeking a casual look, providing an “unintimidating version of fashion.”"
Women find their niche in entrepreneurial world
Business in Vancouver - April 10, 2018
"For pretty pics and cute clothes that you want to get your hands on, follow Brunette the Label. Founded by Miriam Alden, this Vancouver based-brand is one to watch (and wear). "
32 Vancouver girls who are absolutely killing it on Instagram right now
Narcity - February 05, 2018
" Of her business moniker, Alden says, “I wanted to differentiate myself. I figured if people didn’t remember me [when] I was very new to the business, they’d remember that I was the tall girl with dark brown hair.”"
Fashion entrepreneur Miriam Alden considers Chanel her first love
The Coveteur - October 04, 2017
"Just how powerful is Gwyneth Paltrow’s approval? According to Miriam Alden, the answer is very. Alden, the founder of the Vancouver-based womenswear brand Brunette the Label, found out just how good a nod from the GOOP editor could be for business after the actress recommended one of the local label’s designs."
Style Q&A: Miriam Alden Talks Brunette vs. Blonde
The Vancouver Sun - May 26, 2017
Evergreen gift ideas for every kind of friend
Goop - January 01, 2017
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