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"the female-founded Brunette, which is known to support other women-led brands. (The label frequently hosts pop-ups by other local entrepreneurs at its Chinatown flagship.)"
Vancouver's Brunette the Label collabs with California winery for Pinot Noir Day
The Georgia Straight - August 14, 2018
"Adorable shorts that are festival-worthy and comfortable? Yes, we've found them and you'll want to live in these all summer long. "
Summer festival season is here again. Get prepared to stay stylish all day long
BC Living - July 16, 2018
"Brunette the Label is treating us to a summer collection that's rife with lovely lavender versions of some of its best selling crews."
Editor's Desk Lavender Round Up
VITA Summer - July 05, 2018
" Sweet sweater This pretty pink sweater from the Vancouver-based brand Brunette the Label is oh-so comfortable — not to mention Instagram-able."
Salut: Five fun and funky wine-themed items every vino lover should have
The Vancouver Sun - June 28, 2018
"This, after all, is a woman who fiercely believes in supporting and empowering those around her. It’s a mentality, she learned from a young age through her close-knit family. "
The bold Brunette: Vancouver entrepreneur building an empire, one sweatshirt at a time
The Montreal Gazette - June 13, 2018
"Brunette the Label's flagship store is a bright, warm, fun, and inviting space that welcomes all of the babes."
Brunette the Label's flagship a hub for "babes supporting babes"
The Georgia Straight - June 03, 2018
" Brunette the Label in Chinatown, where the stylish athleisure wear, emblazoned with your haircolor or catchphrases such as "Hey Babe," is Goop-approved."
Vancouver calls with creative fare, shocking nature, and cheeky style
7 x 7 - May 30, 2018
"Although simple, the fashionable sweatshirts with bold lettering won over peoples hearts. Their mission - "Uplift all babes, all day, EVERYDAY." "
The Vancouver clothing line where babes support babes
Seattle Refined - May 20, 2018
Top Ten Travel Products
Money Can Buy Lipstick - May 18, 2018
"Brunette the Label’s “Coffee Now Please” sweatshirt is hilarious, relatable and possibly tear-inducing, but in the most appreciative of ways."
Mother’s Day Gifts: The Best Mother’s Day Gift Ideas
The Bump - May 03, 2018
"Sisterly love. The Blonde and Brunette editions (not to mention, Rosé Okay) are Vancouverite staples, and now Brunette the Label is treating us to another cosy crew!"
Lavender Love
Vita Daily - April 18, 2018
"In celebration of Earth Day, the Saltwater Collective is teaming up with Vancouver’s Brunette the Label for a Sip & Shop event on Thursday (April 19) from 6 to 8 p.m. at the Brunette flagship store in Chinatown "
Just in time for swimsuit season, former Vancouverite designs bathing suits made out of recycled ocean litter
The Georgia Straight - April 16, 2018
"Vancouver’s Brunette The Label just launched a spring 2018 collection inspired by warm dusty rose colours and embroidered details, which will be on display along with their beloved loungewear classics. "
Brunette the Label x Saltwater Collective sip & shop + pop-up
Darpan - April 15, 2018
"This cute crew neck from BRUNETTE The Label is exactly what you need to stay chic and motivated while slaying!"
Gracie's gift guide giveaway: girlboss edition
Edit Seven - April 12, 2018
"Alden’s idea was to create an inclusive fashion line tailored to everyone from fashionistas to those seeking a casual look, providing an “unintimidating version of fashion.”"
Women find their niche in entrepreneurial world
Business in Vancouver - April 10, 2018
"If you’re already a big fan of the Brunette and Blonde-emblazoned collections from the local line Brunette the Label, then you’re going to love these cute sock sets from the brand."
Spring fashion: must-buy style accessories from Vancouver makers
Vancouver Sun - April 03, 2018
"One of our fave Vancouver-based brands, Brunette the Label, inspires us with their message of ‘babes inspiring babes’, and their support of positive conversation and collaboration amongst women."
Brunette the Label founder on uplifting women and maintaining a 'nothing to hide' attitude
Saje - March 15, 2018
The empowering message on Reese Witherspoon's sweater will make you stand up and cheer
Popsugar - March 04, 2018
"They post engaging images around the themes of girlfriends and female empowerment, which are consistent with their brand mantras: “We Are All Babes” and “Babes Supporting Babes”. "
How to launch your fashion brand online
Pivot Six - February 18, 2018
"The BRUNETTE the Label Boss Babe Lounge Sweatshirt ($79) isn't subtle, and will go with everything from your favorite denim to track pants."
26 hilarious fashion gifts for the girl who's anti-Valentine's Day
Popsugar - February 12, 2018
"For pretty pics and cute clothes that you want to get your hands on, follow Brunette the Label. Founded by Miriam Alden, this Vancouver based-brand is one to watch (and wear). "
32 Vancouver girls who are absolutely killing it on Instagram right now
Narcity - February 05, 2018
"Authenticity above anything else is the business mantra of Miriam Alden, a.k.a. the Boss Babe."
Brunette babe branches out
North Shore News - January 11, 2018
"Miriam has created a community and culture of women empowerment. Babes supporting babes is the foundation of inspiring, elevating, strengthening each other to be the best version of ourselves."
Babes always supporting babes
The Ace Class - January 08, 2018
"Flirty sweatpants and hoodies by Brunette The Label, emblazoned with clever sayings such as Rose Okay. "
Fuego fashion sets slopes on fire
North Shore News - December 29, 2017
"Their trademark crew neck sweatshirt bearing either BLONDE or BRUNETTE made social media headlines as it has been worn by social media gurus and bloggers from all over."
For the girls: 6 sweaters to add to your online cart
Kelowna Now - December 29, 2017
"Another local success story, Vancouver’s Brunette the Label is best known for its cheeky graphic pullovers and Ts, which are adorned with words like “This wine is making me awesome”, “Rosé okay”, “Babes supporting babes”"
Vancouver's biggest and buzziest retail openings of 2017
The Georgia Straight - December 28, 2017
"Miriam Alden is a creative mastermind. Not only is she the founder and creative director of Brunette The Label, but also founded sister company Brunette Showroom in 2009. "
40 girls with badass jobs in Vancouver
Narcity - December 18, 2017
"Brunette The Label out of Vancouver is a fun and fearless company offering up bold and sassy sayings on numerous accessories and clothing items. "
Gift guide for the decorista
Castanet Kelowna
"These clever and cozy printed crewneck sweatshirts are owned by Vancouver fashionista Miriam Alden, who created them for a trade show to promote her showroom of the same name. They were a hit and Brunette the Label was born. "
Holiday gift guide for your tricky-to-buy-for teen
Urban Moms - December 06, 2017
"Local Vancouver brand, Brunette the Label has officially opened the doors to its first flagship store on Union Street in Chinatown. This is the brand’s first stand-alone store, expanding its outlet from online and other retailers."
Brunette the Label officially opens the door to it's flagship Vancouver store
Style Nine to Five - December 05, 2017
"Vancouver Miriam Alden’s Brunette the Label has blossomed from slogan shirts to a full collection. With it’s removable pink shearling label collar, the Florence vegan leather moto jacket is a spot-on gift for any tough-and-tender lady—you can have it plain or with “blonde” or “brunette” back patch. Did we mention it’s vegan?""
10 cool gifts that come from Vancouver
Fashion Magazine - December 04, 2017
" Fashion firecracker Miriam Alden recently sent her brand of cheekily-phrased sweatshirts and on-trend threads down the runway at Vancouver Fashion Week earlier this month."
Fashion business keeps this brunette busy
North Shore News - October 23, 2017
" Of her business moniker, Alden says, “I wanted to differentiate myself. I figured if people didn’t remember me [when] I was very new to the business, they’d remember that I was the tall girl with dark brown hair.”"
Fashion entrepreneur Miriam Alden considers Chanel her first love
The Coveteur - October 04, 2017
"Miriam Alden, the scion of a newspaper-publishing clan who sensibly launched a garment-biz agency and later the Brunette fashion designing-manufacturing firm, had young men and women model T-shirts emblazoned Brunette or Blonde."
Town talk: Deighton Cup Adherents Just Dodge A Dousing
Vancouver Sun - July 28, 2017
"Just how powerful is Gwyneth Paltrow’s approval? According to Miriam Alden, the answer is very. Alden, the founder of the Vancouver-based womenswear brand Brunette the Label, found out just how good a nod from the GOOP editor could be for business after the actress recommended one of the local label’s designs."
Style Q&A: Miriam Alden Talks Brunette vs. Blonde
The Vancouver Sun - May 26, 2017
"BRUNETTE the Label is every babe’s dream line – cozy fashion with cheeky sayings like “Babes Who Brunch”, “Fries Before Guys,” and the effortlessly cool “Brunette” and “Blonde” boyfriend fit sweaters. "
Q&A with Brunette the Label
Project Skin - January 18, 2017
Evergreen gift ideas for every kind of friend
Goop - January 01, 2017
"Their Brunette The Label Collection currently features gorgeous vegan leather jackets and chic winter weather sweaters that you absolutely have to get your hands on."
8 Vancouver based fashion brands that are making big waves
Narcity - December 16, 2016
"The “Coffee Now” mug from Vancouver-based brand Brunette the Label gets the best of both worlds by featuring a sassy saying in an oh-so-shareable white-and-black mug"
Gift guide: fab fashionista gifts for under $50
Vancouver Sun - December 16, 2016
"We’re in love with this piece from local clothing company Brunette The Label. Perfect for a mama that likes her coffee how she likes her fashion statements – bold and strong! "
Holiday gift ideas for moms
Yoyo Mama - November 15, 2016
"Since 2015, this Vancouver-based brand has been making it their mission to ensure you have something awesome to wear while you’re out, about and straight up nailing this whole thing called life. "
Holiday gift guide 2016 - fashion wants & needs
Ion Magazine - November 11, 2016
"Her statement sweatshirts are as cozy as they are cool and we just can’t get enough of the cheeky quotes. Try as hard as we might, we can’t pick a favourite- however, the newest crews are in heavy rotation in our fall wardrobes. "
Brunette the Label
Farminista - October 02, 2016
Best Vancouver #OOTD photos from Instagram September 13 to 20
Dailyhive - September 21, 2016
"From “Babes Who Brunch” to “Fries Before Guys,” Brunette the Label has girls fawning over their tongue and cheek attire. "
AG Women Brunette the Label
AG Hair - August 01, 2016
"Among the bestsellers are the crew sweatshirts from Vancouver’s Brunette the Label, featuring cheeky sayings (“This Wine is Making Me Awesome”) and the Roll Call homage to supermodels."
Summer is coming, it's time to find some buys to help you relax
Calgary Herald - May 12, 2016
" I do suggest learning from someone whom you look up to as both a businessperson, and a human being. The moment you think you know everything, you realize you have a lot to learn. You can learn something from everyone… so always keep your ears and eyes open."
Fashion Jobs - Q&A Miriam Alden of Brunette the Label
Style Nine to Five - April 25, 2016
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