Basic Best Sellers

Free shipping on orders over $200 within Canada!

Female-founded, Canadian, and sizes range from XS/S-4XL/5XL!

New
Shop All
Kids
About Us
Best-Sellers

New
Best-Sellers

Cookie consent

We use cookies and similar technologies to provide the best experience on our website. Refer to our Privacy Policy for more information.

Browse

Sort by

Refine

Browse

Refine

Sort by:
$ - $
Clear all

Browse collections

'90s Minimalism
1981
1981 Classics
Accessories
All Sweatshirts
All Tops
Bachelorette
Back to the City
Bandanas
Basic Best Sellers
Basic Sweatsuits
Basic Tees
Basics
Bodysuits
Bottoms
Bows
Boxy Tees
Bridal
Brides 2026
Brunette Classics
Button Ups & Rugbys
Cable Knits
Calgary Stampede Essentials
Candles
Caps
Chive
Classic Collection
Cotton Basics
Cotton Poplin Dresses
Cotton Poplin Sets
Cozy Essentials
Crewnecks
Customize
Denim Outerwear
Dresses
Espresso
Fall Jackets
Fall Layers
Faux Fur Jackets
Florals
FW26 Gifting
Garden Party Essentials
Gift Cards
Graphic Tees & Tanks
Graphic Tops
Hair Accessories
Hair Colour Crews
Half Zips
Handbags
Holiday
Hoodies
Horse Girl
Irish Cable Knits
Jackets
JB Discount Inclusion
Jilly Box Code
Joggers
Kids All
Kids Easter Collection
Kids Jackets
Kids Joggers
Kids Mother's Day
Kids New
Kids Sweatshirts
Knit Bottoms
Knit Cardigans
Knit Sets
Knit Sweaters
Knit Tops
Knits
Lace
Lace & Ruffles
Late-Summer Essentials
Leopard Print
Light Weight Cottons
Limoncello
Long Sleeve Tees
Match Your Little Babe
Matching Sets
Mir's Favs
Miriam's Must Haves
Mix & Match Basics
Mother's Day Collection
Mother's Day Crews
Mystery Packs
New Arrivals
New Boxy Tee Colours
Oatmeal
Olivia's Capsule Wardrobe
Outerwear
Pants
Paris Tees
Paris Texas
Paris Texas Floral Collection
Plum
Polka Dots
Prints & Patterns
Ribbed Basics
Rosé
Rosé Disco
Rosé Disco x Brunette the Label
Sherpas
Shorts
Skirts
Socks
Spring Jackets
Spring Suiting
Stripes
Summer Collection
Summer Essentials
Summer Favourites
Sweatsuit Bundles
Sweatsuits
Team Brunette Favourites
Tees & Tanks
The Edit By Miriam Alden
Tiered Dresses
Tights
Totes
Vacation Essentials
Valentine's Collection
Vancouver Pick Up
Vegan Leather Jackets
Vegan Leather Outerwear
Waffle Bottoms
Waffle Collection
Waffle Sets
Waffle Tops
Waffles
Western Collection

Sort by

Featured
Most relevant
Best selling
Alphabetically, A-Z
Alphabetically, Z-A
Price, low to high
Price, high to low
Date, old to new
Date, new to old

No filters available

Skip to pagination

Shania Denim Jacket

$175.00

"Horse Girl" Retro Crew

$119.00

Not Your Boyfriend's Half Zip Sweatshirt

$119.00

Oversized Joggers

$109.00

Perfect Hoodie

$119.00

"Brunette" Not Your Boyfriend's Crew

$109.00

"Blonde" Not Your Boyfriend's Crew

$109.00

Off the Shoulder Tee

$69.00

Paris Tee

From$69.00

Striped Classic Short

$88.00

Classic Rugby Polo Shirt

$109.00

"Bonjour" Not Your Boyfriend's Crew

$109.00

Knit Polo Shirt

$132.00

Off the Shoulder Tee

$69.00

Paris Tee

$77.00

Paris Tee

From$69.00

2 of 4

About Us

About Us
Careers
Wholesale

Customer Care

FAQ
Contact Us
Returns & Exchanges
Size Guide
Gift Cards
Stockists

Fine Print

Afterpay
Privacy Policy
Tariffs, Taxes & Duties
Terms & Conditions

Newsletter

Join our newsletter and get free shipping on your first order with us!

Email address

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.

Search here...

Cancel

Your Cart

Spend $200 for free shipping!

Your cart is currently empty.
Click here to continue shopping.

Subtotal:

$0.00

Taxes and shipping calculated at checkout