Founded in Vancouver, Canada, in 2014, Brunette the Label is a female-founded fashion and lifestyle brand with a focus on elevated loungewear designed to make you feel like the best version of yourself. Originally recognized for its iconic hair colour sweatshirts, the brand has grown to include matching sets, knitwear, outerwear, and the perfect everyday basic tees.Brunette the Label is known for its quality, thoughtfully crafted pieces, offered in an extended size range from XS/S to 4XL/5XL.

Forever inspired by vintage pieces, ’80s and ’90s fashion, and classic equestrian style, Brunette the Label is guided by inclusivity, positivity, and community. The brand creates pieces meant to live in your closet forever and be passed down to someone you love.

The brand’s vision is to uplift all Babes, all day, every day, with a mission centred on Babes supporting Babes. It is defined by its signature “Babe” ethos of leading with positive intent and uplifting others.